Mass Media Research
Title | Mass Media Research PDF eBook |
Author | Roger D. Wimmer |
Publisher | Wadsworth Publishing Company |
Total Pages | 468 |
Release | 2006 |
Genre | Social Science |
ISBN | 9780534647186 |
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | Stanley J. Baran |
Publisher | |
Total Pages | 529 |
Release | 2004 |
Genre | Mass media |
ISBN | 9780072827583 |
Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).
Mass Communication Research Methods
Title | Mass Communication Research Methods PDF eBook |
Author | Anders Hansen |
Publisher | SAGE Publications Limited |
Total Pages | 448 |
Release | 2009-02-03 |
Genre | Reference |
ISBN |
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Introduction to Mass Communications Research
Title | Introduction to Mass Communications Research PDF eBook |
Author | Ralph O. Nafziger |
Publisher | |
Total Pages | 304 |
Release | 1968 |
Genre | Communication |
ISBN |
Introduction to Mass Communications Research
Title | Introduction to Mass Communications Research PDF eBook |
Author | Ralph O. Nafziger |
Publisher | |
Total Pages | 244 |
Release | 1958 |
Genre | Communication |
ISBN |
Mass Communications and Media Studies
Title | Mass Communications and Media Studies PDF eBook |
Author | Peyton Paxson |
Publisher | Bloomsbury Publishing USA |
Total Pages | 336 |
Release | 2018-05-17 |
Genre | Social Science |
ISBN | 1501329960 |
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Introduction to Mass Communications Research
Title | Introduction to Mass Communications Research PDF eBook |
Author | Ralph O. Nafziger |
Publisher | |
Total Pages | 244 |
Release | 2003-01-01 |
Genre | |
ISBN | 9780758194510 |