Available online: https://pub.norden.org/temanord2023-518/ The Nordic countries all have large nature areas and clean waters attracting tourists from all over the world. Many visitors are attracted by fishing related activities, e.g. recreational fishing opportunities or coastal villages with a genuine fishing atmosphere provided by commercial fisheries. The role of fisheries for tourism is analysed in a study financed by the Nordic Council of Ministers. The study highlights that different tourists value different attributes. Some tourists want pristine nature and high recreational catches, while others favour developed services and a local commercial fishing culture. The Nordic tourist destinations could be expected to benefit from focusing on attributes where they are competitive such as pristine nature, closeness to major travel hubs, or a local harbour with traditional fishing vessels.

Nordic fisheries at a crossroad explores how Nordic small-scale fisheries can develop to promote high value creation and product specialization. By looking at recent developments among small-scale but land-based food producers we suggest specialization and dedication as the main development strategies. The central notion is to break away from the price-competitive globalised fish markets and develop new products or distribution models. To succeed in this, there is a need for substantive and coordinated efforts to bridge the gap between conventional logics and the new development logics, between supply and demand. The vision should be to develop viable and composite markets for high quality and specialty fish products through dedication and specialization. Markets that go beyond the local and reach supermarkets and consumers on a national and international scale.

Tourism is an important, growing industry in all the Nordic countries, but until recently, it has not had a particularly strong focus within the Nordic cooperation framework. This is changing rapidly, and the Nordic Council of Ministers has given a strong signal that increased emphasis should be placed on tourism issues within the Nordic framework. This project is a result of that important political prioritisation. The key objective of this project is to create a framework on which a Nordic Tourism Strategy can be established. Thus, the desired outcome of the project is to define future strategies and projects that will underscore common opportunities and challenges within Nordic tourism. The objective of a Nordic Tourism Policy Analysis is to provide valuable input to each country's work within tourism as well as laying a foundation for a common Nordic Tourism Policy.