This book shows professionals how to communicate effectively about technology in business and industry.

Like its predecessors, the new edition of this popular guide uses a friendly, straightforward approach to help scientists and engineers demystify the process of writing and presenting technical information. Among the topics covered are gathering information, writing different types of documents, editing the work, and making presentations. New chapters explain how to write and design for electronic media, including multimedia products and the World Wide Web. Also new are chapters on how to write public relations materials and marketing and advertising copy, which are intended to help technical professionals acquire a broader range of skills-an important factor in this age of downsizing.

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? Would you like to learn the secrets of successful speaking, communicating and presenting? How to Present reveals how you can be a confident, clear and influential presenter every time. Presentation skills expert Michelle Bowden shares her internationally proven 13-step system to exceptional presenting, starting with analysis (plan what you would like to achieve), then design (put your presentation together) and delivery (communicate your message for results). Whether you're presenting or speaking to one person or thousands, this is the essential guide to becoming an outstanding presenter. How to Present will help you: maximise your impact in meetings, conferences and conversations manage your nerves so you feel calm and confident engage your audience and master the art of persuasion deliver your message clearly and with authority command attention and achieve your goals! There is no other book on the market like this that will take you step-by-step through the process of successful presenting. —Steve Weston, Managing Director of Retail Lending, UK Retail and Business Banking division, Barclays

Containing advice on the language and presentation techniques to use when writing about technical subjects, this was first published in 1948 and has been brought up-to-date by the inclusion of commentaries on each of the chapters by experienced technical communicators practising in the 21st century.

Even the best ideas have little value if they are not explained clearly, concisely, and convincingly to others. Scientists, engineers, health care professionals, and technology specialists become leaders in their fields not just by way of discovery, but by communication. In this essential book, two seasoned communication consultants offer specific, focused advice to help professionals develop, improve, and polish their interpersonal communication, writing, and presentation skills. The authors explain exactly how to manage multiple projects and interactions, collaborate with colleagues and others, gain support for ideas through presentations and proposals, and much more.