Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.

Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.

Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines

After a decade of wine experience, Hillary Zio has uncorked and dissected the industry. This book is for anyone interested in or fascinated with pursuing a career in wine. Hillarys no-BS approach tackles restaurant, retail, and wholesale positions with honest advice and trade secrets. From certification schools to professional interviews, youll find layers of real advice to help you find your place, land your dream job, and absolutely love what you do.

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

"7 Days to Become a Sommelier: A Beginner's Guide to the Art of Wine" - the definitive roadmap for aspiring wine entrepreneurs and those seeking to build a successful career in the captivating world of wine. Are you dreaming of starting your own wine business or pursuing a fulfilling career in the wine industry? Look no further! This comprehensive book takes you on an extraordinary journey, providing you with a step-by-step guide to turn your passion for wine into a thriving and profitable venture. In just seven days, you'll gain valuable insights and practical knowledge on how to navigate the intricacies of the wine business. From understanding the intricacies of winemaking to selecting the perfect vineyard location, this book covers every aspect of the wine industry. Unlock the secrets to crafting an exceptional wine list, building relationships with winemakers, and creating an unforgettable wine tasting experience for your customers. Learn the art of effective wine marketing, from creating a strong brand to developing innovative promotional strategies that will set your business apart. With valuable insider tips and real-life case studies, "7 Days to Become a Sommelier" provides you with the tools and know-how to succeed in the competitive wine industry. Whether you envision opening your own wine bar, becoming a wine consultant, or managing a vineyard, this book is your ultimate guide. Written in an engaging and approachable style, this book is perfect for both wine enthusiasts and budding entrepreneurs. Don't miss the opportunity to turn your passion for wine into a lucrative and fulfilling career. Embark on your journey to becoming a successful sommelier with "7 Days to Become a Sommelier: A Beginner's Guide to the Art of Wine." Get ready to uncork your potential and build a thriving wine business. Get your copy today and start your journey towards a fulfilling career in the world of wine!