Housework and Gender in American Television: Coming Clean examines representations of housework and their relationships with gender in sixty of the most popular television shows of the 1950s through the 1980s, searching for trends, similarities, inconsistencies, and meaning. Much of the critical scholarship addressing mid-century televised housework claims that domestic activities marginalize female characters, removing them from scenes involving important familial discussions and placing them in devalued positions. This book challenges the notion that housework functions primarily as a mechanism through which female characters are marginalized, devalued, invisible, or passive, and instead proposes a different reading of housework in television, one that brings to the fore the loving, sacrificial, and active qualities so crucial and foundational to housework activity in both representation and reality. These qualities, in turn, attach a strength to female characters, and male characters when applicable, that is often ignored in standard feminist analyses of television. This study reveals roughly twenty trends established in four decades of televised housework, from the housewives of the fifties, to the witches and genies of the sixties, to the elimination of male domestic labor in the seventies, to the dominance of male housekeepers in the eighties.

Women's inclinations to identify with television characters varies with their assessment of the realism of these characters and their social world.

In this book, Nathanson examines how contemporary American television and associated digital media depict women’s everyday lives as homemakers, career women, and mothers. Her focus on American popular culture from the 1990s through the present reveals two extremes: narratives about women who cannot keep house and narratives about women who only keep house. Nathanson looks specifically at the issue of time in this context and argues that the media constructs panics about domestic time scarcity while at the same time offering solutions for those very panics. Analyzing TV programs such as How Clean is Your House, Up All Night, and Supernanny, she finds that media’s portrayals of women’s time is crucial to understanding definitions of femininity, women’s labor, and leisure in the postfeminist context.

During the 1980s, U.S. television experienced a reinvigoration of the family sitcom genre. In TV Family Values, Alice Leppert focuses on the impact the decade's television shows had on middle class family structure. These sitcoms sought to appeal to upwardly mobile “career women” and were often structured around non-nuclear families and the reorganization of housework. Drawing on Foucauldian and feminist theories, Leppert examines the nature of sitcoms such as Full House, Family Ties, Growing Pains, The Cosby Show, and Who's the Boss? against the backdrop of a time period generally remembered as socially conservative and obsessed with traditional family values.

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

The Evil Twins of American Television examines evil-twin depictions in over fifty years of television, comparing male twins to female twins and male-writer depictions to female-writer depictions. Kristi Rowan Humphreys evaluates The Patty Duke Show, Bewitched, Gilligan’s Island, I Dream of Jeannie, and The Brady Bunch, among other television programs that use the twinning trope to explore themes of feminism and identity. Employing traits identified by Betty Friedan in The Feminine Mystique as belonging to the “evil” side of her “schizophrenic split” theory, Humphreys analyzes the ways in which these alter ego characters embody the desire for a separate self and independence through loose inhibitions, career interests, political interests, intellectual prowess, and assertiveness. This book then compares female-written twin episodes to male-written twin episodes, finding that when “evil twin” episodes are written by women writers, the twins are presented less as oppositional binaries and more as compatible, often symbiotic binaries. Thus, the women writers of these shows offer a compelling response to Friedan’s text, one that acknowledges and underscores the many complexities of women—the image of which cannot in reality be so easily split into two oppositional binaries. Humphreys then connects 1960s depictions to more current evil-twin examples, including those in Friends, Knight Rider, and Sabrina the Teenage Witch.

Coeditors Elizabeth Patton and Mimi Choi argue that an in-depth examination of media images of housework from the mid-nineteenth century to the early twenty-first century is long overdue. Modern depictions often imply that certain concerns can be resolved through excessive domesticity, reflecting some of the complicated and unfinished issues of second-wave feminism. Home Sweat Home: Perspectives on Housework and Modern Relationships reveals how widespread the cultural image of “perfect” housewives and the invisibility of household labor were in the past and remain today. In this collection of essays, contributors explore the construction of women as homemakers and the erasure of household labor from the middle-class home in popular representations of housework. They concentrate on such matters as the impact of second-wave feminism on families and gender relations; of popular culture—especially in film, television, magazines, and advertising—on our views of what constitutes home life and gender relations; and of changing views of sexuality and masculinity within the domestic sphere. Home Sweat Home will interest students and scholars of gender, cultural, media, and communication studies; sociology; and American history and appeal to anyone curious about housework, gender relations and popular culture.