For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder - the first journalist allowed behind Honda's infamously private doors - what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity and unyielding cynicism toward the status quo and whatever is assumed to be the truth - ideas embedded in the DNA of the company by its colourful founder Soichiro Honda, sixty-five years ago. With dozens of interviews of Honda executives, engineers,and frontline employees, Rothfeder shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility - and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots. For instance, Rothfeder reports on life at a Honda factory in the tiny town of Lincoln, Alabama. When the American workers were trained to follow the Honda Way as a self-sufficient outpost of the global company, their plant pioneered a new model for manufacturing in America. As Soichiro Honda himself liked to say, "Success can be achieved only through repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety-nine percent that is called failure."

Known to seafarers as 'The Devil's Jaw, ' Point Honda has lured ships to its jagged rocks on the coast of California for centuries, but its worst calamity occurred on 8 September, 1923, the night nine U.S. Navy destroyers ran into Honda's fog-wrapped reefs. Admiral turned author Charles Lockwood (Sink 'Em All, Hellcats of the Sea) brilliantly recreates events as they happened, including the heroic efforts to rescue the men and ships. In his view, the cause of the tragedy lay in the interpretation of the differences that exist between the classic concepts of naval regulations and the stark realism of the unwritten code of destroyer doctrine to follow the leader.

A comprehensive guide to modifying the D, B and H series Honda and Acura engines.

Researched and written in Japan with the full co-operation of the factory, here in definitive detail is the story of the Honda S2000 – a series of open two-seaters that built on the success of the NSX, helping the company justify its on-track exploits with a proper line of sporting machinery. Successful immediately, the S2000 models defended Honda’s honour on the tracks, but it was in the showrooms where the S2000 excelled. After a major face-lift, it was eventually killed off in 2009, but is as popular today as it ever was as a modern classic for enthusiasts.

Between 1994 and 1997, 18 former executives of American Honda Motor Company were convicted on federal fraud and racketeering charges. This true-crime story reveals the underbelly of one of the world's most respected companies, detailing the key characters in this 15-year scandal and their shady deals, along with internal and FBI investigations. Examines how the corruption adversely affected Honda's sales efforts, and analyzes the corporate culture that allowed it to flourish for so long. c. Book News Inc.

The CT-70 was Honda's third-best selling bike. Add CL, SL, and XL, you have a big part of Honda's sales. Honda 70 covers each model and the evolution of the bikes. For Honda 72cc enthusiasts, this book presents facts and figures found nowhere else.