Much has been written about Tommy Mottola, one of the most powerful, visionary, and successful executives in the history of the music industry. He discovered, developed and launched the careers of many superstars, including Mariah Carey, Celine Dion, Shakira, Jennifer Lopez and Gloria Estefan, and is credited with creating the "Latin Explosion." He has had the privilege of working alongside Bruce Springsteen, Billy Joel, Bob Dylan, Beyonce, Michael Jackson, Barbara Streisand, the Dixie Chicks, Pearl Jam, Aerosmith, Tony Bennett, and Ozzy Osbourne, amongst other music giants. This is his story--a story of the modern music industry, from Elvis to the iPod--through the eyes of the man who made much of it happen. Hitmaker recounts how a kid from the Bronx--and a college dropout--became one of the music industry's most creative and controversial CEOs. For the first time, Tommy lays bare the facts behind the most sensational aspects of his life, such as being married to and developing the career of Mariah Carey, managing Michael Jackson's emotional ups and downs, and the power struggle with his onetime boss and mentor Walter Yetnikoff. Hitmaker will take you inside this world of power, money, and fame as he recounts the fascinating dealings with countless icons, and what it was like to be at the top when the business suddenly changed. Tommy's story is one that will never be duplicated--and here it is, in his own voice, for the first time.

"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.

For the first time, music legend Rudy Pérez shares his remarkable journey from a poor refugee kid in Miami to composing the greatest hit songs on the world stage. Named the most successful Latin songwriter in history, Rudy Pérez is the creator behind some of the bestselling records of Beyoncé, Julio Iglesias, Christina Aguilera, and IL Divo. In his one-of-a-kind memoir, Rudy tells about his childhood in Cuba and the heart-gripping visits to his father in prison during the height of the communist revolution. Tracing his family's perilous escape on one of the last Freedom Flights to America, Rudy opens up about the years of poverty and growing up in a crime-ridden neighborhood. These memories contrast with tender moments of dancing to the stereo with his siblings, nodding along to his mother's classical favorites, and swaying to blues melodies with his father. At a young age, Rudy tried his hand at recreating the music he loved, and his talent led him to an unprecedented career with over 300 hit songs. With years of hard work, ceaseless creativity, and a strong faith, Rudy was the first Latin music artist to win Billboard Producer of the Decade. Looking back over his five-time Grammy winning legacy, Rudy shares little-known stories of faith and behind-the-scenes details of working with stars like Fergie, Jaci Velasquez, Michael Bolton, Simon Cowell, and Sam Moore. A must-read for every music lover, The Latin Hit Maker is a genuine rags-to-riches story filled with inspiration, fascinating details, and a powerful reminder of God's grace and transforming creativity.

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today’s most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere

The first joint biography of one of rock n roll's greatest song writing teams, Hitmakers Inc. explores the private lives and public triumphs of lyricist Doc Pomus and composer Mort Shuman. Between 1958 and 1965, usually working out of Manhattan s famous Brill Building, they wrote some 500 teen anthems and timeless ballads for Elvis Presley, Ray Charles, The Drifters, Bobby Darin, Del Shannon and Andy Williams among others. Polio-stricken ex-blues shouter Pomus always attracted the press coverage, but after the duo split junior partner Shuman proved the more colourful of the two, acting in films, writing musicals, joining the post-Beatles British beat boom and eventually becoming a chart-topping singer-composer in his own right in of all places France. The story of Doc Pomus and Mort Shuman, writing together and individually, reveals a personal dynamic that was both warm and difficult but which at its height produced songs like Teenager In Love, Save The Last Dance For Me, Surrender, Little Sister, (Maries The Name) His Latest Flame, This Magic Moment and Lonely Avenue.

Percy "Master P." Miller came out of one of the toughest slums in New Orleans to found No Limit Records in Richmond, California, on a shoestring budget in 1991. Master P sold his first releases out of the trunk of his car, but he always believed in himself. Thanks to his hard work, within a few years No Limit was one of the most successful hip-hop record labels in the country and Master P was a multi-millionaire. Master P couldn't maintain this level of success, however, and in 2003 the label went bankrupt. Master P began a new label and kept going. In recent years, he has attempted to change the focus of his music to make it more positive, and started Take a Stand Records for that purpose. Now calling himself P. Miller, the rapper/entrepreneur remains active in the music business and also works to help others.

For the past decade, the Korean film industry has enjoyed a renaissance. With innovative storytelling and visceral effects, Korean films not only have been commercially viable in the domestic and regional markets but also have appealed to cinephiles everywhere on the international festival circuit. This book provides both an industrial and an aesthetic account of how the Korean film industry managed to turn an economic crisis—triggered in part by globalizing processes in the world film industry—into a fiscal and cultural boom. Jinhee Choi examines the ways in which Korean film production companies, backed by affluent corporations and venture capitalists, concocted a variety of winning production trends. Through close analyses of key films, Choi demonstrates how contemporary Korean cinema portrays issues immediate to its own Korean audiences while incorporating the transnational aesthetics of Hollywood and other national cinemas such as Hong Kong and Japan. Appendices include data on box office rankings, numbers of films produced and released, market shares, and film festival showings.