Examines the impact and importance of the health education film in Europe and North America in the first half of the twentieth century.

Body, Capital and Screens: Visual Media and the Healthy Self in the 20th Century brings together new research from leading scholars from Europe and North America working at the intersection of film and media studies and social and cultural history of the body. The volume focuses on visual media in the twentieth century in Europe and the U.S. that informed and educated people about life and health as well as practices improving them. Through a series of in-depth case studies, the contributors to this volume investigate the relationships between film/television, private and public actors of the health sector and economic developments. The book explores the performative and interactive power of these visual media on individual health understandings, perceptions and practices. Body, Capital and Screens aims to better understand how bodily health has evolved as a form of capital throughout the century.

Original essays by leading media scholars and historians of medicine that explore the rich history of health-related films. This groundbreaking book argues that health and medical media, with their unique goals and production values, constitute a rich cultural and historical archive and deserve greater scholarly attention. Original essays by leading media scholars and historians of medicine demonstrate that Americans throughout the twentieth century have learned about health, disease, medicine, and the human body from movies. Heroic doctors and patients fighting dread diseaseshave thrilled and moved audiences everywhere; amid changing media formats, medicine's moving pictures continue to educate, entertain, and help us understand the body's journey through life. Perennially popular, health and medicalmedia are also complex texts reflecting many interests and constituencies including, notably, the U.S. medical profession, which has often sought, if not always successfully, to influence content, circulation, and meaning. Medicine's Moving Pictures makes clear that health and medical media representations are "more than illustrations," shows their power to shape health perceptions, practices, and policies, and identifies their social, cultural, andhistorical contexts. Contributors: Lisa Cartwright, Vanessa Northington Gamble, Rachel Gans-Boriskin, Valerie Hartouni, Susan E. Lederer, John Parascandola, Martin S. Pernick, Leslie J. Reagan, Naomi Rogers, Nancy Tomes, Paula A. Treichler, Joseph Turow Leslie J. Reagan is an Associate Professor at the University of Illinois, Urbana-Champaign; Nancy Tomes is a Professor at Stony Brook University; Paula A. Treichler is a Professor atthe University of Illinois, Urbana-Champaign.

Body, Capital and Screens brings together new research from leading scholars from Europe and North America working at the intersection of film and media studies and social and cultural history of the body. The volume focuses on visual media in the twentieth century in Europe and the U.S. that informed and educated people about life and health as well as practices improving them. Through a series of in-depth case studies, the contributors to this volume investigate the relationships between film/television, private and public actors of the health sector and economic developments. The book explores the performative and interactive power of these visual media on individual health understandings, perceptions and practices. Visual Media and the Healthy Self in the 20th Century aims to better understand how bodily health has evolved as a form of capital throughout the century.

During the twentieth century, medicine has been radically transformed and powerfully transformative. In 1900, western medicine was important to philanthropy and public health, but it was marginal to the state, the industrial economy and the welfare of most individuals. It is now central to these aspects of life. Our prospects seem increasingly depe

In western societies today, it goes almost without saying that sex and consumption are closely related. On the one hand, there is a plethora of commercial goods and services that shape sexual desires, and practices. On the other, there are scarcely any products or services that do not lend themselves to sexually charged advertising and mass media communication. This volume focuses on forms of hybridization of these equally suggestive notions.

This collection takes the perspective that the historiography of science, technology, and medicine needs a broader approach toward regulation. The authors explore the distinct social worlds involved in regulation, the forms of evidence and expertise mobilized, and means of intervention chosen to tame drugs in factories, consulting rooms and courts.