Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing
Title Handbook of Research on Gender and Marketing PDF eBook
Author Susan Dobscha
Publisher Edward Elgar Publishing
Total Pages 352
Release 2019
Genre
ISBN 1788115384

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Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment

Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment
Title Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment PDF eBook
Author Kuruvilla, Moly
Publisher IGI Global
Total Pages 610
Release 2020-06-12
Genre Social Science
ISBN 1799828212

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Globally, women are facing social, economic, and cultural barriers impeding their autonomy and agency. Accelerated women empowerment programs often fail to attain their targets as envisaged by the policymakers due to a variety of reasons, with the most prominent being the deep-rooted cultural norms ingrained within society. In the era of globalization, empowerment of women demands new approaches and strategies that encourage the mainstreaming of gender equality as a societal norm. The Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment is a critical scholarly publication that examines global gender issues and new strategies for the promotion of women empowerment and gender mainstreaming in various spheres of women’s lives, including education and ICT, economic participation, health and sexuality, mental health, aging, law and judiciary, leadership, and decision making. It provides a comprehensive coverage of all major gender issues with novel ideas on gender mainstreaming being contributed by men and women authors from multidisciplinary backgrounds. Gender perspective and intersectional approach in the discourses make this handbook a unique contribution to the scholarship of social sciences and humanities. The book provides new theoretical inputs and practical directions to academicians, sociologists, social workers, psychologists, managers, lawyers, policy makers, and government officials in their efforts at gender mainstreaming. With a wide range of conceptual richness, this handbook is an excellent reference guide to students and researchers in programs pertaining to gender/women's studies, cultural studies, economics, sociology, social work, medicine, law, and management.

Handbook of Research on Gender and Leadership

Handbook of Research on Gender and Leadership
Title Handbook of Research on Gender and Leadership PDF eBook
Author Susan R. Madsen
Publisher Edward Elgar Publishing
Total Pages 525
Release 2024-01-18
Genre Business & Economics
ISBN 1035306891

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Although some progress has been made in recent decades in getting women into top positions in government, business and education, there are persisting challenges with efforts to improve opportunities for women in leadership. This essential second edition of the Handbook of Research on Gender and Leadership comprises the latest research from the world’s foremost scholars on women and leadership, exposing problems and offering both theoretical and practical solutions on strengthening the impact of women worldwide.

Handbook of Research on Women's Issues and Rights in the Developing World

Handbook of Research on Women's Issues and Rights in the Developing World
Title Handbook of Research on Women's Issues and Rights in the Developing World PDF eBook
Author Mahtab, Nazmunnessa
Publisher IGI Global
Total Pages 452
Release 2017-08-30
Genre Social Science
ISBN 1522530193

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Equal rights for women are an essential aspect for establishing strong societies. By making strides on these issues, nations are helping to create valuable civilizations for their own population to establish livelihoods in. The Handbook of Research on Women's Issues and Rights in the Developing World is a pivotal scholarly resource that discusses the current issues facing women’s rights in developing nations, as well as suggestions for improvements on these problems. Featuring in-depth discussions on relevant topics such as working-class women, gender theories, and international migration, this publication is an ideal resource for academicians, students, and researchers that are interested in learning more about the current challenges to the women’s rights movement, and how to best combat them.

Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism

Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism
Title Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism PDF eBook
Author Jamil, Sadia
Publisher IGI Global
Total Pages 459
Release 2020-12-18
Genre Language Arts & Disciplines
ISBN 1799866882

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Today, a variety of gender-based threats and discrimination continue to characterize journalism. Both male and female journalists are prone to online and offline threats, casual stereotypes in their routine work, and discrimination (especially in terms of job opportunities, promotion, and pay-scale). Working in a safe and non-discriminatory environment is the right of all journalists, regardless of their gender. The Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism is a critical reference book that highlights equal rights in journalism to ensure the safety of women and men. The book investigates the level and nature of threats, both online and offline, faced by journalists as well as gender discrimination in journalism. Best practices and examples that can promote a safe working environment and gender equality in journalism are also presented. Highlighting important themes such as online harassment, sexism, and gender-based violence, this book is ideal for journalists, reporters, media organizations, professionals, researchers, academicians, and students working or studying in the fields of journalism, media and communications, human rights, and women’s studies.

Handbook of Marketing Scales

Handbook of Marketing Scales
Title Handbook of Marketing Scales PDF eBook
Author William O. Bearden
Publisher SAGE
Total Pages 568
Release 1999-11-12
Genre Business & Economics
ISBN 9780761910008

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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Research Handbook on Gender and Innovation

Research Handbook on Gender and Innovation
Title Research Handbook on Gender and Innovation PDF eBook
Author Gry Agnete Alsos
Publisher Edward Elgar Publishing
Total Pages 296
Release 2016-09-30
Genre Business & Economics
ISBN 1783478136

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Innovation is seen as one of the main engines of economic growth creating prosperous nations and enabling technological development within industries and sectors This Handbook contributes to the field of innovation by providing a wide range of studies fro