The first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatization of guruship and the guruization of media, this book bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs, and more. The book's interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of "absent-present" guruship and demonstrating the mutual mediation of gurus, caste, and Hindutva. Gurus and Media foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru's many media entanglements in a single place, this book contributes new insights to the study of South Asian religions and to the study of mediation more broadly.

Gurus and Media is the first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatisation of guruship and the guru-isation of media, it bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs and more. The book’s interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship, and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of ‘absent-present’ guruship and demonstrating the mutual mediation of gurus, caste and Hindutva. Throughout, the book foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru’s many media entanglements in a single place, the book contributes new insights to the study of South Asian religions and to the study of mediation more broadly. Praise for Gurus and Media 'Sight, sound, image, narrative, representation and performance in the complex world of gurus are richly illuminated and deeply theorised in this outstanding volume. The immensely important, but hitherto under-explored, visual and aural dimensions of guru-ship across several religious traditions have received path-breaking and wide-ranging treatment by best-known experts on the subject.' Nandini Gooptu, University of Oxford ‘Gurus and Media casts subtle light on a phenomenon that too often shines so brightly that it is hard to see. This collection is a tremendously rich resource for anyone trying to make sense of that ambiguous zone where authority appears at once as seduction and as salvation, as comfort and as terror.’ William Mazzarella, University of Chicago 'This remarkable collection uses the figure of the mass-mediated guru to throw light on how modern Hindu mobilization generates a highly diverse set of religious charismatics in India. Because of the diversity of the contributors to this volume, the book is also a moveable feast of cases, methods and cultural styles in a major cultural region.' Arjun Appadurai, Emeritus Professor of Media, Culture and Communication, New York University

An important modern exponent of Asian dance, Pandit Chitresh Das brought kathak to the United States in 1970. The North Indian classical dance has since become an important art form within the greater Indian diaspora. Yet its adoption outside of India raises questions about what happens to artistic practices when we separate them from their broader cultural contexts. A Guru's Journey provides an ethnographic study of the dance form in the San Francisco Bay Area community formed by Das. Sarah Morelli, a kathak dancer and one of Das's former students, investigates issues in teaching, learning, and performance that developed around Das during his time in the United States. In modifying kathak's form and teaching for Western students, Das negotiates questions of Indianness and non-Indianness, gender, identity, and race. Morelli lays out these issues for readers with the goal of deepening their knowledge of kathak aesthetics, technique, and theory. She also shares the intricacies of footwork, facial expression in storytelling, and other aspects of kathak while tying them to the cultural issues that inform the dance.

The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Gurus in America provides an excellent introduction to the guru phenomenon in the United States, with in-depth analyses of nine important Hindu gurus—Adi Da, Ammachi, Mayi Chidvilasananda, Gurani Anjali, Maharishi Mahesh Yogi, Osho, Ramana Maharshi, Sai Baba, and Swami Bhaktivedanta. All of these gurus have attracted significant followings in the U.S. and nearly all have lived here for considerable periods of time. The book's contributors discuss the characteristics of each guru's teachings, the history of each movement, and the particular construction of Hinduism each guru offers. Contributors also address the religious and cultural interaction, translation, and transplantation that occurs when gurus offer their teachings in America. This is a fascinating guide that will elucidate an important element in America's diverse and ever-changing spiritual landscape.

The experience of wonder—encompassing awe, bewilderment, curiosity, excitement, fear, dread, mystery, perplexity, reverence, surprise, and supplication—and the ineffable quality of that which is wondrous have been entwined in religion and human experience. Yet strangely, wonder in non-western societies, including South Asia, has rarely been acknowledged or understood. This groundbreaking volume brings together historians and ethnographers of South Asia, including leading and emerging scholars, to consider the place and meaning of wonder in such varied joyful, tense, and creative sites and moments as Sufi music performances in Gujarat, Tamil graveyard processions, trans women's charitable practices, Kipling's Orientalist tales, village Kuchipudi dance performances, and Rajasthani healing shrines. Offering a synthetic and scholarly reading of wonder that speaks to the political, aesthetic, and ethical worlds of South Asia, these essays redefine the nature and meaning of wonder and its worlds. Taken together, they provide an invaluable research tool for those in the fields of Asian religion, religion in context, and South Asian religions in particular.