"If you liked Eat, Pray, Love, then read Groundswell." —US Weekly (Essential Summer Read selection) A "compulsively readable novel charting the highs and lows of love" (Jen Lancaster) about a young woman recovering from divorce who finds healing—and romance—through surfing. A butterfly flaps its wings in New York City...and a groundswell forms in Mexico. Sometimes the biggest ripples come from the smallest events. Like the day that novice PA Emma Guthrie walks into world-famous movie star Garrett Walker’s trailer. When she walks out, she’s on her way to becoming Mrs. Emma Walker, trading her jeans and flip-flops for closets full of Chanel and the start of a successful screenwriting career. But when an incriminating text message throws her marriage into question, Emma flees New York City for a sleepy coastal town in Mexico. Here, she meets gorgeous, California-born Ben, who teaches her about the healing powers of surfing, shows her the joys of the simple life, and opens her up to the possibility of love. An irresistible insider’s glimpse into a glittering world, Katie Lee’s debut novel is a captivating story about how losing everything you thought you wanted can be the first step to finding what you need.

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Travel through the decades in the history of Christan Surfers - from a group of teenagers in Cronulla, Australia in 1977 to the global movement of surfers it is today. Groundswell is the story of ordinary people trusting in God to do the extraordinary.

Groundswell: Grassroots Feminist Activism in Postwar America offers an essential perspective on the post-1960 movement for women's equality and liberation. Tracing the histories of feminist activism, through the National Organization of Women (NOW) chapters in three different locations: Memphis, Tennessee, Columbus, Ohio, and San Francisco, California, Gilmore explores how feminist identity, strategies, and goals were shaped by geographic location. Departing from the usual conversation about the national icons and events of second wave feminism, this book concentrates on local histories, and asks the questions that must be answered on the micro level: Who joined? Who did not? What did they do? Why did they do it? Together with its analysis of feminist political history, these individual case studies from the Midwest, South, and West coast shed light on the national women's movement in which they played a part. In its coverage of women's activism outside the traditional East Coast centers of New York and Boston, Groundswell provides a more diverse history of feminism, showing how social and political change was made from the ground up.

Literary Nonfiction. Jewish Studies. GROUNDSWELL is a collection of border narratives, rituals, and biographies of Grenzgaenger. Inside the narrator's dream to return home, we encounter the living archive of walls and ruins. Along Germany's former east-west division or the southwest borderlands of the US and Mexico, the ground begins to swarm with stories. The multivocal text, composed from oral histories and memories, presents voices at the crossroads who weave a map between teller and listener, site and onlooker, the dead and the living as well as the walking body and earth itself.

Essay by Peter Reed.