Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.

Time magazine called Mortimer J. Adler a "philosopher for everyman." In this guide to considering the big questions, Adler addresses the topics all men and women ponder in the course of life, such as "What is love?", "How do we decide the right thing to do?", and, "What does it mean to be good?" Drawing on his extensive knowledge of Western literature, history, and philosophy, the author considers what is meant by democracy, law, emotion, language, truth, and other abstract concepts in light of more than two millennia of Western civilization and discourse. Adler's essays offer a remarkable and contemplative distillation of the Great Ideas of Western Thought.

Perhaps the most widely read thinker of all time, Confucius transformed Chinese philosophy with his belief that the greatest goal in life was pursuit of 'The Way': a search for virtue not as a means to rewards in this world or the next, but as the pinnacle of human existence.

Previously published: New York : Macmillan, 1992.

This book focuses on the key ideas of the most important modern psychologists. Nineteen classic "great ideas" in psychology are critically assessed in their cultural and historical context, with topics ranging from neuroscience to personality, development to socio-cultural issues. The simple narrative style and chapter structure, combined with "critical thinking questions" and a shortlist of essential readings for further study at the end of each chapter, provides an ideal approach for anyone interested in learning about the key ideas and theories in psychology.

This enlightening study is the result of group discussions at Dr. Adler's annual seminar in Aspen, Colorado, and conversations between Dr. Adler and Bill moyers filmed for public television. Each summer, Mortimer J. Adler conducts a seminar at the Aspen Institute in Colorado. At the 1981 seminar, leaders from the worlds of business, literature, education, and the arts joined him in an in-depth consideration of the six great ideas that are the subject of this book: Truth, Goodness, and Beauty - the ideas we judge by; and Liberty, Equality and Justice - the ideas we act on. The group discussions and conversations between Dr. Adler and journalist Bill Moyers were filmed for broadcast on public television, and thousands of people followed their exploration of these important ideas. Discarding the out-worn and off-putting jargon of academia, Dr. Adler dispels the myth that philosophy is the exclusive province of the specialist. He argues that "philosophy is everybody's business," and that a better understanding of these fundamental concepts is essential if we are to cope with the political, moral, and social issues that confront us daily.