Contextualizing the gospels in ancient Greco-Roman media practices New Testament scholars have often relied on outdated assumptions for understanding the composition and spread of the gospels. Yet this scholarship has spread myths or misconceptions about how the ancients read, wrote, and published texts. Nicholas Elder updates our knowledge of the gospels’ media contexts in this myth-busting academic study. Carefully combing through Greco-Roman primary sources, he exposes what we take for granted about ancient reading cultures and offers new and better ways to understand the gospels. These myths include claims that ancients never read silently and that the canonical gospels were all the same type of text. Elder then sheds light on how early Christian communities used the gospels in diverse ways. Scholars of the gospels and classics alike will find Gospel Media an essential companion in understanding ancient media cultures.

Although written before much of the revolution in digital media, this book provides a lot of useful strategic input for those involved in media and Scripture Engagement.

Facebook, Twitter, Pinterest, YouTube, and a growing number of other social media tools can help you build church, deepen faith, and extend your reach in previously unimaginable ways. In this easy-to-understand, step-by-step guide to digital ministry, church communications professional Meredith Gould goes beyond “how to” and explains “why to” engage your parish in the world of social media. Social media tools make it possible to share conversations and content with the long-time faithful, disaffected millennials, the homebound, and spiritual seekers within and beyond church-the-building.Inspired by the Gospel and centered on Christ, The Social Media Gospel gently guides you and your church leaders and volunteers through the rapidly changing world of social media, helping you preach the Good News in new ways.

Werner Kelber's The Oral and the Written Gospel substantially challenged predominant paradigms for understanding early Jesus traditions and the formation of written Gospels. Since that publication, a more precise and complex picture of first-century media culture has emerged. Yet while issues of orality, aurality, performance, and mnemonics are now well voiced in Synoptic Studies, Johannine scholars remain largely unaware of such issues and their implications. The highly respected contributors to this book seek to fill this lacuna by exploring various applications of orality, literacy, memory, and performance theories to the Johannine Literature in hopes of opening new avenues for future discussion. Part 1 surveys the scope of the field by introducing the major themes of ancient media studies and noting their applicability to the Fourth Gospel and the Johannine Epistles. Part 2 analyzes major themes in the Johannine Literature from a media perspective, while Part 3 features case studies of specific texts. Two responses by Gail O'Day and Barry Schwartz complete the volume.

Follow the prophets' call and learn how to use your social media skills for good! This comprehensive guide shows you how to kindly and respectfully spread the good news of the gospel through Facebook, Twitter, Instagram, Pinterest, your blog, and in many other ways. Perfect for leaders or the everyday Saint, it will help your whole family become modern member missionaries!

If you are responsible for managing digital communications in your parish, staying current with trends in the rapidly changing world of social media can seem like an overwhelming task. Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry? As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including: * Building and ministering to online communities * Privacy and self-disclosure in the digital age * Integrating communications across digital platforms * Managing and monitoring social media * Faith storytelling with visual social media * Hashtag development and live-tweeting

The only guide written exclusively for this specialized market, this title provides the most up-to-date marketing resource information available to beginning and advanced writers, freelancers, editors, publishers, publicists, and all others interested in, or involved with, writing.