"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology. "-- Provided by publisher.

"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology. "-- Provided by publisher.

The rise of Google is one of the most amazing stories. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. This book explains the phenomenon.

Deep Search collects 13 texts which investigate the social and political dimensions of how we navigate the deep seas of knowledge. What do we win, and what do we lose when we move from an analogue to a digital information order? How is computer readable significance produced, how is meaning involved in machine communication? Where is the potential of having access to such vast amounts of information? What are the dangers of our reliance on search engines and are there any approaches that do not follow the currently dominating paradigm of Google? This volume answers these questions of culture, context and classification regarding information systems that should not be ignored.

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, The University of Sydney, 42 entries in the bibliography, language: English, abstract: The culture concept evolved to conceptualize humankind's diversity, it asserts that we socially construct different understandings of nature and hence of the reality that surrounds us (Buchanan & Huczynski, 2004). Culture is ubiquitous, exists everywhere and has a significant influence. It affects not only the visible parts of individuals (behaviour and action) but also the invisible ones (beliefs and values). This complex interaction, which takes place on different levels, between individuals and groups within and with other organisations, can be seen as the primary determinant of behaviour in the workplace. The patterns of interaction between people and the external surroundings represent a complex environment which influences behaviour in organisations. Therefore, more and more managers are talking about changing their culture, creating a new culture, figuring out the impact of their culture, or preserving their culture. In this paper, the main focus is to define organizational culture and determine its influences on companies' performance. Firstly, there are several related questions that will be discussed: What is organizational culture? What are the key elements of it? How is it formed and can it be managed to contribute to a firm's performance? Secondly, we take a closer look at Google's organizational culture and research, to discover whether there is a link between its culture and its performance. Finally, a conclusion is drawn about the culture-performance link and the difficulties associated with this topic.

What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle