Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…

One of Purewow’s “Best Beach Reads of Summer 2018” Winner for Best Book of 2018 of the Fresh Fiction Awards! New York Times bestselling author Kristan Higgins is beloved for her heartfelt novels filled with humor and wisdom. Now, she tackles an issue every woman deals with: body image and self-acceptance. Emerson, Georgia, and Marley have been best friends ever since they met at a weight-loss camp as teens. When Emerson tragically passes away, she leaves one final wish for her best friends: to conquer the fears they still carry as adults. For each of them, that means something different. For Marley, it's coming to terms with the survivor's guilt she's carried around since her twin sister's death, which has left her blind to the real chance for romance in her life. For Georgia, it's about learning to stop trying to live up to her mother's and brother's ridiculous standards, and learning to accept the love her ex-husband has tried to give her. But as Marley and Georgia grow stronger, the real meaning of Emerson's dying wish becomes truly clear: more than anything, she wanted her friends to love themselves. A novel of compassion and insight, Good Luck With That tells the story of two women who learn to embrace themselves just the way they are.

Networking guru Susan RoAne shows readers how to exploit chance to create a bigger network of contacts, friends, and acquaintances—the key to new life opportunities. In How to Create Your Own Luck, she reveals the eight traits of successful people who make their own luck, rather than wait for it. Filled with engaging and instructive stories of real people who've turned serendipity into success, her book focuses on the eight counterintuitive traits that they all have in common, including talking to strangers, making small talk, dropping names, and even eavesdropping. This handy, real-world guide reveals the practical ways that anyone can create their own luck—opening up new opportunities in every aspect of life.

Is luck just fate, or can you change it? A groundbreaking new scientific study of the phenomenon of luckand the ways we can bring good luck into our lives. What is luck? A psychic gift or a question of intelligence? And what is it that lucky people have that unlucky people lack? Psychologist Dr. Richard Wiseman put luck under a scientific microscope for the very first time, examining the different ways in which lucky and unlucky people think and behave. After three years of intensive interviews and experiments with over 400 volunteers, Wiseman arrived at an astonishing conclusion: Luck is something that can be learned. It is available to anyone willing to pay attention to the Four Essential Principles: . Creating Chance Opportunities . Thinking Lucky . Feeling Lucky . Denying Fate Readers can determine their capacity for luck as well as learn to change their luck through helpful exercises that appear throughout the book. Illustrated with anecdotes from the lives of the famous such as Harry Truman and Warren Buffett, The Luck Factor also richly portrays the lives of ordinary people who have been extraordinarily lucky or unlucky. Finally Dr. Wiseman gives us a look into "The Luck School" where he instructs unlucky people and also teaches lucky people how to further enhance their luck. Smart, enlightening, fun to read, and easy to follow, The Luck Factor will give you revolutionary insight into the lucky mind and could, quite simply, change your life.

A practical handbook explains in clear, simple, easy-to-understand terms how to use one's mind, face, body, and voice to get a message across in any public speaking situation. Original.

Change Your Luck and Live a Charmed Life! What if you could create your own luck? What if living a charmed life—being lucky in love, lucky in money, lucky in your chosen work—was within your control? The good news is that it’s all entirely possible...when you know how! In Conscious Luck, New York Times bestselling authors Gay Hendricks and Carol Kline share eight Secrets that will allow you to intentionally change your fortune. Instead of hoping and wishing that luck will come your way, let Conscious Luck show you how to seize control of your destiny and create the dazzling life of your dreams. This powerful step-by-step program, which includes practical techniques, inspiring true stories, and the authors’ personal journeys, will lead you to greater freedom and abundance. The Secrets—four core shifts and four daily practices—teach you how to: · plant the seeds of luck in your own psyche · remove unlucky programming (including lifting “curses”) · move at your Essence Pace · practice Radical Gratitude, and much more. Based on decades of the authors’ trailblazing work, this unique and highly effective toolkit offers a surefire way to transform your life.

A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.