There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky. In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business. Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."

The must-read summary of Bruce Judson's book: "Go It Alone: The Secret to Building a Successful Business On Your Own" This complete summary of the ideas from Bruce Judson's book "Go It Alone" shows that the era of the go-it-alone entrepreneur has arrived. Specifically, technology in the form of e-mail, the World Wide Web and a broad array of off-the-shelf and on-demand business services now makes it easier than ever for anyone to start and build a tightly focused business enterprise. When this technology is combined with a sound business idea, any individual can create and grow their own business. Even more impressive, it’s possible to stay small but still reap sizable profits because the leverage of technology means the go-it-alone entrepreneur doesn’t need to build an entire corporation to sustain the business entity. Based on case studies of success stories, "Go It Alone" offers sound advice to start a business. A must-read for budding entrepreneurs. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Go It Alone" and get the advice you need to start your own business.

Everything You Need to Start and Succeed in Your Own Venture Trevor Blake built three successful startups and sold them for more than $300 million. Now he’s written a complete instruction manual that covers everything the budding entrepreneur or existing business owner needs to know to build the career or business of their dreams. Unlike the many theoretical guides out there, this is a practical handbook based on Blake’s wildly successful in-the-trenches experience. It incorporates leading-edge strategies that cover every aspect of running a business — including funding, developing systems, and marketing. Blake presents in-depth insight into managing effectively, maintaining cash flow, and adapting to the changing needs of customers in volatile economic times. One of his most innovative contributions is an emphasis on cultivating the right mindset, and he tells you exactly how to do that. “The secret to success isn’t in the plan,” he writes. “It’s in the person holding it.” His proven methods will give you the confidence to take the entrepreneurial leap and turn your winning idea into an efficient, profitable company.

Are you a single mother who worries about your family's financial future? The Everything Guide to Personal Finance for Single Mothers has the savvy financial advice you really need. Packed with helpful tips and sound financial practices, this practical yet inspirational guide leads you on a step-by-step journey to financial independence and security. This guide features tools to help you: Assess current financial health; Set goals near and far; Narrow the wage gap; and conquer debt. From how to get out of debt, establish good credit, and qualify for a mortgage to opening a college fund, planning for retirement, and even starting your own business, The Everything Guide to Personal Finance for Single Mothers is the financial advisor you need to secure your future-and that of your children. Susan Reynolds is a journalist, author, businesswoman, and single mother who handles her own financial affairs, including managing her retirement fund. Robert A. Bexton, CFA, has been an investment analyst since 1999. Currently, he manages $70 million of clients' assets for Moirai Capital Management. He holds the prestigious Chartered Financial Analyst designation and earned a B.A. in Economics from UC Berkeley.

Being a single mother is difficult—especially in the cash-strapped financial environment that we live in today. With the cost of gas, food, and college all going up, how can one woman do it all? Single mothers need a practical, issue-specific, easy-to-read guide to personal finance issues. Answering questions about the costs of rent, day care, health care, college, and more, this book will serve as a valuable tool for struggling single mothers everywhere. Whether they receive child support or not, most single mothers live on tighter-than-tight budgets—and they need a go-to guide to get them through tough times and plan for the future. Offering the advice single moms need to find a sense of security, this book is an affordable alternative to a financial advisor.

Are you a single mother who worries about your family's financial future? The Everything Guide to Personal Finance for Single Mothers has the savvy financial advice you really need. Packed with helpful tips and sound financial practices, this practical yet inspirational guide leads you on a step-by-step journey to financial independence and security. This guide features tools to help you: Assess current financial health; Set goals near and far; Narrow the wage gap; and conquer debt. From how to get out of debt, establish good credit, and qualify for a mortgage to opening a college fund, planning for retirement, and even starting your own business, The Everything Guide to Personal Finance for Single Mothers is the financial advisor you need to secure your future-and that of your children. Susan Reynolds is a journalist, author, businesswoman, and single mother who handles her own financial affairs, including managing her retirement fund. Robert A. Bexton, CFA, has been an investment analyst since 1999. Currently, he manages $70 million of clients' assets for Moirai Capital Management. He holds the prestigious Chartered Financial Analyst designation and earned a B.A. in Economics from UC Berkeley.

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.