More inept managers, wacky office politics, and nonsensical leadership practices from the man in tune with the workplace culture of today. Dilbert has become a hugely successful strip because Scott Adams feels your pain. How? Because this former employee of a major telecommunications company has been there. He’s seen the road to failure firsthand. And he knows that to successfully navigate the ludicrous world of business, you can’t expect common sense to prevail, you need to keep a sense of humor, and above all, you must always be ready to blame the other guy. The strip’s enormous popularity stems from the fact that its millions of readers easily identify with the crazy plots and wacky characters found within the corporate environment. Sure, most companies don’t have a bespectacled engineer with a tie permanently curled up, a cynical talking dog, and a manager with two pointy tufts of hair. But it’s the outrageous things Dilbert characters do and say that leave readers knowingly nodding their heads and, of course, laughing uproariously. The antics of Dilbert’s cast are based not only on Adams’s own corporate experiences, but on the numerous e-mails he receives each day about the office dramas of his devoted fans. “Once every decade, America is gifted with an angst-ridden anti-hero, a Nietzschean nebbish, an us-against-the-universe everyperson around whom our insecurities collect like iron shavings to a magnet. Charlie Chaplin. Dagwood Bumstead. Charlie Brown. Cathy. Now, Dilbert.” —The Miami Herald “Confined to their cubicles in a company run by idiot bosses, Dilbert and his white-collar colleagues make the dronelike world of Kafka seem congenial.” —The New York Times

Its the Small Things is an invitation to take customer experience seriously; not just as a sustainable way of differentiation, but as a way to improve your customer service and inspire your team. Its intended for all people and organizations who want to go beyond selling something to meaning something. Its about moving past carrying out mere commercial transactions to building relationships and surprising with pleasant experiences.Creating memorable experiences is a powerful form of differentiation. Value propositions are becoming homogenized, so audiences pay less and less attention every time. No matter what you sell or what industry youre in, everything implies a significant level of service. Whether you are a sales rep, a freelancer, or the head of a large corporation, the service you provide and the experiences of those who buy from you make a difference. Each experience determines whether a customer will buy from you again and recommend you to others, or whether it will be the first and last time you see them.Its about how your customers perceive all of their interactions with your company. These interactions happen all the time: before, during, and after the purchase; with all kinds of people and processes. The quality of the experience isnt determined by the company, but by the customer according to his own perception and expectations.This book offers examples from different parts of the world, especially from Latin America.

As cartoonist, author, public speaker, blogger, and periscoper, Scott Adams has had best-sellers in several different fields: his Dilbert cartoons, his meditations on the philosophy of Dilbert, his works on how to achieve success in business and all other areas of life, his two remarkable books on religion, and now his controversial work on political persuasion. Adams’s two most recent best-sellers are How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (2014) and Win Bigly: Persuasion in a World Where Facts Don’t Matter (2017). Adams predicted Donald Trump’s election victory (on August 13th 2016) and has explained then and more recently how Trump operates as a Master Persuader, using “weapons-grade” persuasive techniques to defeat his opponents and often to stay several moves ahead of them. Adams has provocative ideas in many areas, for example his outrageous claim that 30 percent of the population have absolutely no sense of humor, and take their cue from conventional opinion in deciding whether something is a joke, since they have no way of deciding this for themselves. In Scott Adams and Philosophy, an elite cadre of people who think for a living put Scott Adams’s ideas under scrutiny. Every aspect of Adams’s fascinating and infuriating system of ideas is explained and tested. Among the key topics: Does humor inform us about reality? Do religious extremists know something the rest of us don’t? What are facts and how can they not matter? What happens when confirmation bias meets cognitive dissonance? How can we tell whether President Trump is a genius or just dumb-lucky? Does the Dilbert philosophy discourage the struggle for better workplace conditions? How sound is Adams’s claim that “systems” thinking beats goal-directed thinking? Does Dilbert exhibit a Nietzschean or a Kierkegaardian sense of life? Or is it Sisyphian in Camus’s sense? Can truth be over-rated? “The political side that is out of power is the side that hallucinates the most.” If there’s a serious chance we’re living in a Matrix-type simulation, how should we change our behavior? Are most public policy issues just too complex and technical for most people to have an opinion about? In politics, says Adams, it’s as if different people watch the same movie at the same time, some thinking it’s a romantic comedy and others thinking it’s a horror picture. How is that possible? Does logic play any part in persuasion?

Preston Bailey, one of the US' top event designers and a leading figure in his industry, answers questions on business. In an engaging advice-column format, he offers his guidance on the questions he is asked most frequently.