Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success.

Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. Create your first business plan discover how to develop smart business strategies and build a roadmap for success Learn the legal jargon protect your ideas and register your business properly Market your business strategically establish who your key customers are, research your rivals, and create a killer marketing plan Take the stress out of bookkeeping ensure all of your admin is covered, from choosing accounting software to handling petty cash Master online marketing explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketing strategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence

Created especially for the Australian customer! Take the first steps to small business success with this essential introductory guide Are you thinking about starting your own small business but don't know where to begin? Or have you recently begun trading and discovered it's not as easy as you thought? This easy-to-follow guide covers the small business basics, and includes handy tips and tricks to help you develop your business idea and ensure you're primed for success. Weigh up the pros and cons of being your own boss -- discover the realities of working for yourself and whether it's right for you Develop a winning business plan -- formulate your goals and build a unique business strategy Assess the state of the market -- define your customers, test your product and analyse the competition Pick a business structure -- choose what kind of business is best for you Understand the fine print -- learn how to meet legal requirements with confidence Stay in the black -- understand Profit and Loss statements and learn how to budget Build good employee relationships -- discover which workplace legislation applies to you Sell yourself with flair -- market your new business in the right way and at the right time

Getting Started in Small Business IT For Dummies (Custom)

How would you like to work for yourself in your own home? Sounds good right? The commute would be a breeze. Starting a small business from home can mean minimum fuss and minimum start-up costs - so it's no wonder that around 60% of new businesses are started from home. Whether you're looking to go freelance, start a home-business full-time or a new venture on the side of your existing job, you need 'Starting a Home Business For Dummies'.