Annotation Presents selected papers from a March 1997 symposium held in Zurich, in sections on general topics, sound and rhythm, typography and graphic design, word-formation, and syntax and discourse. Studies explore iconicity from two different angles. A first group of scholars is especially interested in how far the primary code, the code of grammar, is influenced by iconic motivation and how originally iconic models have become conventionalized. A second group of contributors is more interested in the presence of iconicity as part of the secondary code. Specific subjects include imagination by ideophones, the visual poetry of e. e. cummings, and iconic use of syntax in fiction. Annotation c. Book News, Inc., Portland, OR (booknews.com).

The title of this volume strives to capture the dynamic scope and range of the essays it contains, applying insights into the workings of iconicity to texts as far removed from each other in time as the Medieval tale of a bishop-fish and the war-poems of 20th century Italian Futurist F.T. Marinetti, and as thematically diverse as the Pilgrim’s Progress and the poetry of e.e. cummings. Applications reference both language and linguistics as well as literature and literary theory – and related fields such as sign language and translation; the former approached from the point of view of Japan Sign Language, the latter with reference to translations of the Koran and the Sesotho Bible, as well as modern German and English Bible translations. On the language side, the intricate relationships between sound symbolism and etymology, and between analogy and grammaticalization are examined in depth. On the literary side, the iconic effects of techniques such as enjambment and metrical inversion are considered, but also the ways in which an understanding of iconicity can open up meanings in complex poetry, like that of the Afrikaans poet T.T. Cloete – in this particular instance three poems inspired by figures as diverse as Dante, Paul Klee and the pop icon Marilyn Monroe. In view of the fact that form is able to mime meaning and meaning itself can be mimed by meaning, the theoretical question is asked – on the basis of a wide range of examples from literature, language, music and other sign-systems – whether meaning can also mime form. An introduction to the work of H.C.T. Müller, an early scholar in the field of iconicity, highlights a regrettably little known South African contribution to the development of iconicity theory.

This is the first historical investigation on the nonverbal component of conversation. In the courtly society of 16th and 17th century England, it is argued that a drift appeared toward an increased use of prosodic means of expression at the expense of gestural means. Direct evidence is provided by courtesy books and personal documents of the time, indirect evidence by developments in the English lexicon. The rationale of the argument is cognitively grounded; given the integral role of gestures in thinking-for-speaking, it rests on an isomorphism between gestural and prosodic behavior that is established semiotically and elaborated by insights from neurocognitive frequency theory and task dynamics. The proposal is rounded off by an illustration from present-day conversational data and the proof of its adaptability to current theories of language change. The cross-disciplinary approach addresses all those interested in (historical) pragmatics, cognitive linguistics, cultural semantics, semiotics, or language change.

This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to “Saussure's dogma of arbitrariness” (Jakobson).

This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels. The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics are discussed including self-promotion on TV, the TV show Big Brother, the TV format "historytainment," media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.

This volume addresses five different Dimensions of Iconicity. While some contributions examine the phonic dimensions of iconicity that are based on empirical, diachronic and theoretical work, others explore the function of similarity from a cognitive point of view. The section on multimodal dimensions takes into account philosophical, linguistic and literary perspectives in order to analyse, for example, the diagrammatic interplay of written texts and images. Contributions on performative dimensions of iconicity focus on Buddhist mantras, Hollywood films, and the dynamics of rhetorical structures in Shakespeare. Last but not least, the volume also addresses new ways of considering iconicity, including notational iconicity, the interplay of iconicity, ambiguity, interpretability, and the iconicity of literary analysis from a formal semanticist point of view.

Iconicity has become a popular notion in contemporary linguistic research. This book is the first to present a synthesis of the vast amount of scholarship on linguistic iconicity which has been produced in the previous decades, ranging from iconicity in phonology and morpho-syntax to the role of iconicity in language change. An extensive analysis is provided of some basic but nonetheless fundamental questions relating to iconicity in language, including: what is a linguistic sign and how are linguistic signs different from signs in general? What is an iconic sign and how may iconicity be involved in language? How does iconicity pertain to the relation between language and cognition? This book offers a new and comprehensive theoretical framework for iconicity in language. It is argued that the linguistic sign is fundamentally arbitrary, but that iconicity may be involved on a secondary level, adding extra meaning to an utterance.