This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Forensic Marketing pulls together business, marketing, and communications strategy implementation in a way that professionals will recognize as reality not just neat theory. Gavin Barrett brings together top professionals in the field of marketing communication to champion their element of the mix, with unbridled enthusiasm and surprising frankness about the dilemmas they face. To follow up these individual arguments, searching checklists of individually tailored questions are posed. Using these questions you can establish the right marketing choice and the best practice for your organization before any money changes hands.

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Published in association with Marketing Magazine

Explore the legalities and pitfalls of forensic social work! Forensic Social Work: Legal Aspects of Professional Practice, Second Edition examines the professional specialty of forensic social work which involves testifying in court as an expert witness, investigating cases of possible criminal conduct, and assisting the legal system in such issues as child custody disputes, divorce, child support, juvenile delinquency, spouse or child abuse, and placing individuals in mental hospitals. As a student or professional social worker, you will explore a variety of ethical and legal issues, such as malpractice, licensing, credentialing, marketing for forensic clients, and presenting effective courtroom testimony. Current and fact-filled, this new edition discusses the origins of forensic social work and offers implications for future practice. New material in this edition includes a chapter on how to establish a forensic social work practice, with information on how to bring in clients, generate new referrals and make other important contacts. Another new chapter expands on the first edition's discussion of implanted memory versus recovered memory and the ways that social workers use and often misuse this information. A third new chapter examines credentialing requirements for forensic social work. Forensic Social Work details legal conflicts you may face and offers suggestions on how to deal with these situations. Rich with examples, some aspects of forensic social work that you will learn about are: separating the role of the expert witness from the role of the fact witness while testifying understanding the motivations, payments, and positive incentives for entering the field of forensic social work avoiding malpractice lawsuits by understanding the criteria for liability guidelines for action when laws and ethics collide preparing for litigation duty-to-warn laws writing reports and contracts for the litigious society using the problem-oriented (SOAP) record distinguishing implanted memory from recovered memory and understanding how witnesses and social workersmay misuse remembered information Complete with a glossary, case examples, and information on how to obtain clients, new referrals, and other contacts, Forensic Social Work gives you a thorough look at the profession of forensic social work. You will explore the legal and ethical issues that come with this profession, learn the credentials needed to become a forensic social worker, and discover how to adequately market yourself in the field. Forensic Social Work will prepare you for the circumstances that may arise and help you to professionally and successfully overcome future challenges.

Developing a forensic practice can be confusing and intimidating. Dr. William Reid, a highly experienced forensic psychiatrist, has written a practical, straightforward guide for clinicians interested in doing it right and increasing their opportunities for a successful transition to forensic work. This book, which will be of interest to many attorneys as well, provides straightforward details, along with many case examples, of lawyer-expert communications and relationships, case assessment, record review, evaluations, reports, deposition and trial testimony, fees and billing, office operations, marketing, liability, and professional ethics. A bonus chapter by a successful malpractice attorney gives a unique and valuable "lawyer’s perspective" on the content and mental health experts in general. The huge appendix provides over 40 highly useful examples of common office forms, letters, reports, and affidavits. Any mental health professional who currently practices, or wants to practice, at the interface of mental health and the law will find this an indispensible practice resource.