The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application. The international commercialisation of football has led to a fundamental transformation of the industry’s management practices, given the financial rewards of success and the high price of failure. This book presents a critical examination of this transformation, questioning why clubs are increasingly adopting management strategies from other industries. Each chapter analyses the role played by a key leadership figure within a club, such as the owner, chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), director of football (DoF), and head coach. Full of exclusive interviews, case studies and examples of best practice, this book sheds new light on the challenges of working in this extraordinarily high-pressure environment. Football Club Management: Insights from the Field is fascinating reading for all those working in or studying the management, marketing or administration of football.

This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, this book explains how to take any club to the next level and increase brand value. Drawing on the authors’ extensive experience of working in elite professional football, this book covers all the core areas of club management, from brand identity, brand positioning, strategy and planning, human resource management and developing partnerships, to marketing, ticketing, venue operations and merchandise. It examines the importance of business models and achieving club stability and sustainability, and introduces cutting-edge topics that are having an increasing impact on the development of football clubs, including corporate social responsibility, eSports and women’s football. This book is full of real-world cases and data, and offers clear theoretical and practical guidance in every chapter. This book is essential reading for anybody working in professional football and for anybody taking courses in executive football education, football studies or sport management. It is also a valuable resource for anyone who has a general interest in the business and commercial aspects of managing a professional football club.

This title contains the information you need about amateur football club management. Presenting practical advice, this book offers a one-stop guide to improving your management skills and gianing the additional training to help you achieve the most from your involvement with the beautiful game.

Football Managers have to deal with a number of unique pressures, yet the challenges of the football manager are similar to those of managers in other sectors. This book examines the management of football and looks at ways that managers and leaders in other industries can use tools and techniques from the sporting world within their own sector.

Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments. Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world. The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico. Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.