This book examines the complex nature of sport, charity and everyday kindness. It traces the growth in popularity of fitness fundraising and explores the ways in which sports-based charity events have become unparalleled philanthropic endeavours that bring together corporate marketing strategies and the agendas of medical research and social care in order to advance research, education and advocacy for a range of causes. The study examines the experiences and motivations for participants, personal donors and supporters and corporate sponsors of sports-based charity challenges. It considers both the perspectives of participants and donors, including major life events such as serious illness or death in becoming involved in sports-based charity, as well as the motivations of corporate sponsors and sports celebrities in supporting charity foundations and events. The book brings together a range of methodological and theoretical debates that address the relationships between sport, charity and civic life. The approach adopted, and the wide-ranging content included in the book, makes an important new contribution to social science analyses of sport, leisure, health and wellness and civic engagement.

Sports Charity and Gendered Labour provides examples for teaching and knowledge sharing across analyses of gender, sport, leisure, health and wellbeing in ways that will have broad relevance to a range of audiences.

This book examines the complex nature of sport, charity and everyday kindness. It traces the growth in popularity of fitness fundraising and explores the ways in which sports-based charity events have become unparalleled philanthropic endeavours that bring together corporate marketing strategies and the agendas of medical research and social care in order to advance research, education and advocacy for a range of causes. The study examines the experiences and motivations for participants, personal donors and supporters and corporate sponsors of sports-based charity challenges. It considers both the perspectives of participants and donors, including major life events such as serious illness or death in becoming involved in sports-based charity, as well as the motivations of corporate sponsors and sports celebrities in supporting charity foundations and events. The book brings together a range of methodological and theoretical debates that address the relationships between sport, charity and civic life. The approach adopted, and the wide-ranging content included in the book, makes an important new contribution to social science analyses of sport, leisure, health and wellness and civic engagement.

A sense of fatigue dogs the fitness world. Many of the new programs that are tagged as groundbreaking are actually recycled ideas. Foundation offers something completely different for novices and athletes alike: a simple program with powerful and proven results that will remedy bad posture, alleviate back pain, and help readers break through fitness challenges and plateaus. Dr. Eric Goodman, a brilliant and dynamic young chiropractor, teams up with Peter Park, one of the top trainers in the United States, to radically redefine the core--shifting the focus from the front of the body to the back. Their groundbreaking approach works to strengthen the lower back and the full posterior chain and correct poor movement patterns by addressing mechanical imbalances and weaknesses. Foundation training involves simple movement patterns and is equipment free, creating maximum power, flexibility, and endurance. Word-of-mouth enthusiasm has inspired both Hollywood luminaries and world-class athletes to make Foundation training the core of their fitness programs. Eric and Peter's client list has grown exponentially to include Lance Armstrong, NBA star Derek Fisher, world-champion surfer Kelly Slater, and actor Matthew McConaughey.

Tactical Fitness (40+) Foundation Rebuilding - For Beginners or Those Recovering from Injury Attention men and women over 40 who have fallen off the fitness wagon due to illness, injury, or any other reason that life throws at you. This workout program is designed to rebuild your fitness foundation and healthy habits that can change your life! Tactical Fitness is for Everyone! We all should consider ourselves "Tactical Athletes". In this program, we discuss the importance of being fit enough to save your own life, your family's life, or helping others who need help in life or death situations. This book will help you begin your journey and advance into a capable person again able to do things you thought were once impossible. We all should have a certain level of tactical / practical fitness that could help us save our own lives or the lives of our loved ones in the event of a disaster (natural or man-made). Of course, basic health and wellness cannot be overlooked either. In fact, here's just a sample of the what Stew Smith will cover for you in the pages of this insightful new book: "Tactical Fitness (40+) Foundation Rebuilding - For Beginners or Those Recovering from Injury. 21 Day Habit Building Fitness Cycle - A daily approach to adding activity to your day. Total of Twelve Weeks of Training Progressively created to help you increase strength, endurance, mobility, flexibility, and overall work capacity. Stew Smith's first major breakthrough with recovery and maintenance - Weekly Mobility Days. The goal of this book is to help people with the roadmap to being able to save themselves or others in potentially dangerous situations, as well as build healthy habits for the rest of their long lives. The Tactical Fitness 40+ is a three-phase program (this is phase 1): Phase 1 - Tactical Fitness 40+ Foundation Rebuilding (This BOOK) Phase 2 - Tactical Fitness 40+ Taking It To The Next Level Phase 3 - Tactical Fitness 40+ Ready to Compete Stew Smith has been training tactical athletes for over 20 years as well as those men and women who need assistance being who they used to be. As a full time fitness writer and trainer, Stew Smith is uniquely qualified to help you understand everything you need to know about recovery and maintenance! Grab your copy of Tactical Fitness (40+) Foundation Rebuilding - For Beginners or Those Recovering from Injury today

The corporeal turn toward critical, empirically grounded studies of the body is transforming the way we research physical culture, most evidently in the study of sport. This book brings together original insights on contemporary physical culture from key figures working in a variety of disciplines, offering a wealth of different theoretical and philosophical ways of engaging with the body while never losing site of the material form of the research act itself. Contributors spanning the disciplines of sociology, anthropology, communications, and sport studies highlight conceptual, methodological, and empirical approaches to the body that include observant-participation, feminist ethnography, autoethnography, physical cultural studies, and phenomenology. They provide vivid case studies of embodied research on topics including basketball, boxing, cycling, dance, fashion modelling and virtual gaming. This international collection not only reflects on the most important recent developments in embodied research practices, but also looks forward to the continuing importance of the body as a focus for research and the possibilities this presents for studies of the active, moving body in physical culture and beyond. Physical Culture, Ethnography and the Body: Theory, method and praxis is fascinating reading for all those interested in physical cultural studies, the sociology of sport and leisure, physical education or the body.

Review: ...right on target! This book proves that philanthropy is an incredible teaching tool for your family once you know how to apply its power.