This is the third edition of a book conceived and collated by Ken Cato to present favourite works of some of the world's leading graphic designers. Knowing how difficult it was to choose his own favourite pieces, Cato has again set an almost impossible t

First Choice Second Edition is a continuing opportunity to learn how the world's top designers approach and evaluate their work. In an attempt to demonstrate the broad parameters of design, Ken Cato has selected a cross-section of graphic media styles from many countries. As a result, First Choice Second Edition is an invaluable reference book for those interested in graphic design and the selection criteria for quality applied to the world's leading exponents of the profession.

"This handbook offers general guidance to help students do a self-assessment and select the top eight colleges that are the strongest fit for them. Establishing readers as anthropologists, students will learn to observe 20 campus cultures, assess each one, and research their options in American higher education"--

They called themselves Seawolves . . . The men of SEALs, PBRs, and SF called them saviors . . . Created in 1967, the HAL-3 helicopter squadron--aka Seawolves--provided quick-reaction close air support to SEALs, PBR River Rats, and Special Forces advisers and their troops. During the five years of the unit's existence, the seven detachments of Seawolves amassed stunning statistics: 78,000 missions, 8,200 enemy kills, 8,700 sampans sunk, and 9,500 structures destroyed. These 200 men collected a total of 17,339 medals. This is the story of one of those men. . . . Taking enemy fire while braced against the rocket pod of a Huey gunship and shooting an M-60 freehand in 110 mph winds was just part of Dan Kelly's job in Vietnam. As a gunner in the all-volunteer Seawolves, he served with distinction until three bullets bought him a trip home. Here is his amazing story of the Seawolves--a harrowing tale of unsung heroism and undaunted courage in combat.

Section 1557 is the nondiscrimination provision of the Affordable Care Act (ACA). This brief guide explains Section 1557 in more detail and what your practice needs to do to meet the requirements of this federal law. Includes sample notices of nondiscrimination, as well as taglines translated for the top 15 languages by state.

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; Small Business Entrepreneurship Marketing Strategy Branding Customer Experience Make it easy for customers to choose you; whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you. When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging. When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers? Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations. Readers will: Create easier, faster and improved customer experiences by reducing friction and increasing reward. Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage. Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights. Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.