This book addresses various 21st century questions and challenges, especially the role of technology in upgrading teaching and learning in today’s society, and the role of higher education institutions in improving standards of living, economics, society and sustainability. It shares with readers the challenges of globalization to higher institutions concerning the issues relating to value creation management, branding and the impact on leadership in higher institutions.

Higher education worldwide faces similar challenges—how to cope with globalization, the provision of access to underserved populations, and others.

Contributed articles with reference to India from a national seminar on "Quality of higher education in India: the challenge to change", organized by University Business School, Punjab University on Nov. 18-19, 2003; sponsored by ICSSR.

Transnational higher education was triggered largely by the marketization of higher education, which itself manifests in such characteristics as academic rankings, institutional branding, and an emphasis on managerialism. Recent advances in technology, and the global COVID-19 pandemic, have also driven a “virtual” internationalization of higher education, with universities expanding their digital footprints overseas, accelerating their distance education offerings, and exploring such innovations as virtual exchange programs. Global Perspectives on the Internationalization of Higher Education documents contemporary perspectives on the internationalization of higher education and considers its history throughout the years in order to understand potential future directions. Covering key topics such as student recruitment, institutional branding, and student mobility, this premier reference source is ideal for administrators, principals, researchers, academicians, practitioners, scholars, instructors, and students.

This 50th volume examines current global trends in higher education, which include the situation of academic faculty, the demand for access, the role of the university in society and its governance, funding trends, and higher education’s international dimensions.

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Issues and Challenges in Education present collection of different issues in the teaching and learning in Malaysian contexts and offers classroom practice and to practicing teachers and researchers in education. This book is written from the perspectives of lecturers and teachers to create interests on various educational issues. It captures and disseminates the current practices and perspectives in teaching and researching in the local context. As it deals with contemporary issues, this book should be of interest to academicians, professionals, researchers and tertiary students.