Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas. Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Practice your skills with downloadable worksheets to complete the end of chapter Business Plan Connection exercises - Download Business Plan and Financial Plan templates to get your business off the ground

A comprehensive text on how to develop, market, and sell your own product lines as independent labels or brands.

Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

Master the art of fashion design with insights into the latest trends, techniques, and creative processes. This book is a comprehensive resource for aspiring designers and fashion enthusiasts looking to elevate their craft and stay ahead in the industry.

Any country that has attained a suitable station in today's world and positioned itself finely is because of years of ceaseless effort and attitude of the great women and men, who through unrivaled courage and perpetual perseverance, have left an aesthetically splendid legacy for all to live and abide by. In the world of trade and entrepreneurship in Iran, a large number of wonderful and decent folks, be it in pre- or post-revolutionary years, have labored intensely to enable the constant growth of the country's economy, and create job opportunities for the masses.Dr. Reza Yadegari and his esteemed wife, Ms. Mahshid Sanaee fard, are the only researcher couple actively involved in the Iranian entrepreneurial scene ever since 1997 when they were in their 20s. The highly distinguished and academically accredited wife and husband have spent a better part of their lives researching the greatest Iranian entrepreneurs, and as result have conducted interviews with over five hundred such top-notch entrepreneurs across the country. Their valuable works and acclaimed books have earned them many prestigious awards including the 'Jalal Al-e-Ahmad Prize.' Finally, the Doctor and his kind wife's overall goal and the objective is to introduce the Iranian economy and entrepreneurs to the rest of the world.