Fashion as Communication
Title | Fashion as Communication PDF eBook |
Author | Malcolm Barnard |
Publisher | Routledge |
Total Pages | 224 |
Release | 2013-10-18 |
Genre | Language Arts & Disciplines |
ISBN | 1136412972 |
What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
Fashion as Communication
Title | Fashion as Communication PDF eBook |
Author | Malcolm Barnard |
Publisher | Routledge |
Total Pages | 228 |
Release | 2013-10-18 |
Genre | Language Arts & Disciplines |
ISBN | 1136413049 |
What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
Fashion Communication
Title | Fashion Communication PDF eBook |
Author | Teresa Sádaba |
Publisher | Springer Nature |
Total Pages | 336 |
Release | 2021-09-20 |
Genre | Business & Economics |
ISBN | 3030813215 |
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Fashion Marketing and Communication
Title | Fashion Marketing and Communication PDF eBook |
Author | Olga Mitterfellner |
Publisher | Routledge |
Total Pages | 273 |
Release | 2019-11-14 |
Genre | Business & Economics |
ISBN | 042983716X |
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Fashion Branding and Communication
Title | Fashion Branding and Communication PDF eBook |
Author | Byoungho Jin |
Publisher | Springer |
Total Pages | 188 |
Release | 2017-04-26 |
Genre | Business & Economics |
ISBN | 1137523433 |
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Fashion Theory
Title | Fashion Theory PDF eBook |
Author | Malcolm Barnard |
Publisher | Routledge |
Total Pages | 244 |
Release | 2014-03-26 |
Genre | Design |
ISBN | 1135190003 |
"Books that explain and analyse the nature, production and consumption of fashion are very fashionable at present. Fashion is explained in terms of the body, or fetish, or gender or culture. Slightly less fashionable, it seems, are introductory books on the theories of fashion. All explanations and analyses of fashion presupposed at least one theory (of gender, or class, for example) and all apply some theory to the material they cover, but few take the time to explain those theories. This introduction to fashion theory surveys and contextualises the ways in which a wide range of disciplines (including sociology, cultural studies, anthropology, fashion history, gender studies and cultural history) have used different theoretical approaches to explain, and sometimes to explain away, the astonishing variety, complexity and beauty of fashion. Themes covered include individual, social and gender identity, clothes and the body, the erotic, consumption and communication. This introduction looks at some of the most influential and important theories on fashion bringing to light the presuppositions involved in the things we think and say about fashion."--
Fashion Statements
Title | Fashion Statements PDF eBook |
Author | R. Scapp |
Publisher | Springer |
Total Pages | 345 |
Release | 2010-12-20 |
Genre | Social Science |
ISBN | 0230115403 |
While there have been scholarly commentaries on the philosophy of fashion, none yet have attempted to engage fashion on its own hybrid, inflected, and heterogeneous terms. Celebrating the plurality and audacity inherent in its subject, Fashion Statements presents insightful, playful, and accessible essays on the philosophy of fashion.