Theme parks break attendance numbers with the promise of “stepping inside” a film’s world. Pop-up “experiences” are a regular part of promotional cycles. All this is accepted in the contemporary media environment—but why? What is the appeal of film tourism, and what can its rise tell us about contemporary fandom? Fan Sites explores why and how we experience film and television-related places, and what the growth of this practice means for contemporary fandom. Through four case studies—Game of Thrones tourism in Dubrovnik, Croatia and Northern Ireland, the Wizarding World of Harry Potter theme parks in Orlando, Florida, fandom of The Prisoner in Portmeirion, Wales, and Friends events in the United Kingdom and United States—this book presents a multifaceted look at the ways place and fandom interact today. Fan Sites explores the different relationships that fans build with these places of fandom, from the exploratory knowledge-building of Game of Thrones fans on vacation, the appreciative evaluations of Harry Potter fans at the Wizarding World of Harry Potter, to the frequent “homecoming” visits of Prisoner fans, who see Portmeirion as a “safe vault” and the home of their fandom. Including engaging accounts of real fans at each location, Fan Sites addresses what the rise of fan tourism and places of fandom might mean for the future of fandom and its relationship with the media industry.

"Film tourism-travel associated with a movie or television show-is big business. Whether it is a filming location such as the Game of Thrones set in Northern Ireland, a newly-created themed area like The Wizarding World of Harry Potter, or the myriad of "pop-ups" that have become part of television marketing such as FriendsFest and The Seinfeld Experience, film tourism is booming. In Placing Fandom, Abby Waysdorf presents an in-depth investigation of contemporary film tourism, drawing on both fan studies and tourism studies perspectives. Its overall focus is on the tourist experience, building on previous research in that direction, but with a stronger focus on the relationship that tourists have with what they are traveling to visit. It asks, what role do film-related places play in contemporary fandom? By looking at film tourism from both the perspective of the tourist and the effects of this experience on broader fan ecologies, Waysdorf presents a more holistic understanding of film tourism today, looking at not only its appeal and meaning to tourists, but considering the structures that underlie it as it becomes a recognized, and potentially lucrative, part of contemporary fandom. Incorporating dozens of fan interviews, Placing Fandom provides case studies of today's biggest fandoms and the sites they frequent. The monograph is set apart by its comparative approach that engages with multiple forms of film tourism, from filming locations to simulated locations, frequent visitors to one-off tourists, and at the same time presents a new overarching theoretical framework for the practice"--

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies.

New Jersey Fan Club is an eclectic anthology featuring personal essays, interviews, photographs, and comics from a diverse group of writers and artists. An exploration of how the same locale can shape people in different ways, it will inspire readers to look at the Garden State with fresh eyes.

Henry Lightcap, a man facing a terminal illness, sets out on a trip across America accompanied only by his dog, Solstice, and discovers the beauty and majesty of the Southwest.

Given the rapidly growing presence of girls online, serious academic inquiry into the relationship between girls and the Internet is imperative. Girl Wide Web is an innovative collection of cutting-edge research exploring a wide sweep of issues related to the ways adolescent girls interact with the Internet. Employing a range of methodologies and theoretical perspectives primarily within cultural studies, the authors examine a variety of topics - from instant messaging and web-diaries to online fan communities and Internet advertising that targets young girls. Taken together, these essays provide a rich portrait of the complex relationship among girls, the Internet, and the negotiation of identity.