If you’re aiming to innovate, failure along the way is a given. But can you fail better? Whether you’re rolling out a new product from a city-view office or rolling up your sleeves to deliver a social service in the field, learning why and how to embrace failure can help you do better, faster. Smart leaders, entrepreneurs, and change agents design their innovation projects with a key idea in mind: ensure that every failure is maximally useful. In Fail Better, Anjali Sastry and Kara Penn show how to create the conditions, culture, and habits to systematically, ruthlessly, and quickly figure out what works, in three steps: 1. Launch every innovation project with the right groundwork 2. Build and refine ideas and products through iterative action 3. Identify and embed the learning Fail Better teaches you how to design your efforts to test the boundaries of your thinking, explore crucial interdependencies, and find the factors that can shift results from just acceptable to groundbreaking—or even world-changing. Practical instructions intertwined with compelling real-world examples show you how to: • Make predictions and map system relationships ahead of time so you can better assess results • Establish how much failure you can afford • Prioritize project activities for disconfirmation and iteration • Learn from every action step by collecting and examining the right data • Support efficient, productive habits to link action and reflection • Distill, share, and embed the lessons from every success and failure You may be a Fortune 500 manager, scrappy start-up innovator, social impact visionary, or simply leading your own small project. If you aim to break through without breaking the bank—or ruining your reputation—this book is for you.

When her granddaughter was accepted to Naropa University, the celebrated author Pema Chödrön promised that she’d speak at the commencement ceremony. Fail, Fail Again, Fail Better contains the wisdom shared on that day. “What do we do when life doesn’t go the way we hoped?” begins Pema “We say, ‘I’m a failure.” But what if failing wasn’t just “okay,” but the most direct way to becoming a more complete, loving, and fulfilled human being? Through the insights of her own teachers and life journey, Pema Chödrön offers us her heartfelt advice on how to face the unknown—in ourselves and in the world—and how our missteps can open our eyes to see new possibilities and purpose. For Pema’s millions of readers, prospective graduates, or anyone at a life crossroads, this gem of clarity and reassurance is sure to find a welcome place in many a kitchen, office, and backpack.

Pretentiousness is the engine oil of culture; the essential lubricant in the development of all arts, high, low, or middle.

A smart, accessible look into the philosophy of baseball, with a focus on its lessons for a life best lived.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

***#4 WALL STREET JOURNAL BESTSELLER*** ***PUBLISHERS WEEKLY BESTSELLER*** The business professional’s guide to building success out of failure Learning from our mistakes is the only way to make sure we don’t make the same ones twice. But what if you could use every failure—large and small—to actually create a successful business, career, and life? You can. Fail More provides the knowledge, insight, and tools to do just that. This one-of-a-kind guide teaches you how to take active, strategic measures to turn the sting of failure into the reward of growth. It reveals the setbacks that are both inevitable and valuable, and it delivers practical ways of quickly moving past self-judgment and -recrimination to: • Create large and small goals • Establish milestones for achieving them • Analyze data to determine what worked and what didn't • Make the necessary corrections to your method • Determine what you need and adjust accordingly • Evaluate your actions • Assess your progress while refining your game plan • Use failing as a core tool for motivation By embracing failure, not just “getting past it,” you will fly past your competition, whether you’re building a startup, advancing in your career, or improving your personal life. The most underrated tool for success is failure. Now, you have a pragmatic program for turning failure today into profits and growth tomorrow.