96% of cake decorators do not make a good living income. (survey results) This book will show you how to sell your cakes even if you are a shy introvert and have no Facebook fans and no website. When my cake decorating business almost went broke in 2012, I found out the hard way that you need more than pretty cakes to have a profitable cake business. You can have the most beautiful and delicious cakes in the world but if you can't sell your cakes, you cannot be profitable. 30 ways to sell your cakes is a handbook for every cake decorator. Only 6% of cake decorators say they "make good money." (survey of 268 cake decorators) This book was written to change that. I will show you how to sell your cakes even if you are a shy introvert and have NO Facebook fans and NO website. When my business almost went broke in 2012, I found out the hard way that you need more than pretty cakes to have a profitable cake business. You can have the most beautiful and delicious cakes in the world but if you can't sell your cakes, you cannot be profitable. 30 ways to sell your cakes is a handbook for every cake decorator. In this handy little book, you will find 30 proven practical ideas to help you get found and get paid for your cakes. Each of the 30 ideas is stand-alone and most of the tips are free or cheap to implement. Even if you use only 3 or 4 of the ideas in the book, you will stand out from the crowd and could join the top 6% of profitable cake makers and decorators. Never worry about where your next cake order is coming from. Get more customers, sell more cakes and make more money. Sell your cakes by being yourself. Become the most sought after, most recommended cake decorator in your town The perfect guide if you are just starting a cake business from scratch. Get more cake customers that live in your town. Build a network of people that tell their friends about you. About the Author: Eme Bassey is a cake maker and taught cake decorating for 9 years as owner of Exotic fantastic Cake Decorating School and in her local adult college in London. She has distilled the best sales and marketing ideas that work for cake decorators based on years and £1000s spent on study, testing and training from the brightest marketing minds on the planet.She is a published amazon bestselling author and works as a marketing and product launch consultant. Cake decorating and fellow Cakers are her first love. She is on a mission to raise the standards in the cake industry and wants to help cake decorators get paid well for their hard work and creativity.

"This book will help you have your dream career ... ; ... if you know what your dream career is ; ... if you are having difficulty choosing among several careers, or ; ... if you have no idea which career you should choose. You will identify a career that's ideal for you through fun and insightful exercises, quizzes, and advice. You will discover 101+ dream careers that are rarely advertised and get specific strategies to help you break in. You will learn how to make your application stand out, how to find a job through word of mouth, and even how to create your dream job. You will also get helpful advice on goal-setting and motivating yourself to take action"--Publisher website (September 2007).

WINNER OF THE JAMES BEARD AND IACP AWARD • Learn the art of bread making through techniques and recipes for making pizza dough, challah, bagels, sourdough, and more! “For the professional as well as the home cook, this book is one of the essentials for a bread baker’s collection.”—Nancy Silverton, chef and co-owner, Mozza Restaurant Group Co-founder of the legendary Brother Juniper’s Bakery, author of ten landmark bread books, and distinguished instructor at the world’s largest culinary academy, Peter Reinhart has been a leader in America’s artisanal bread movement for more than thirty years. Never one to be content with yesterday’s baking triumph, however, Peter continues to refine his recipes and techniques in his never-ending quest for extraordinary bread. In this updated edition of the bestselling The Bread Baker’s Apprentice, Peter shares bread breakthroughs arising from his study in France’s famed boulangeries and the always-enlightening time spent in the culinary college kitchen with his students. Peer over Peter’s shoulder as he learns from Paris’s most esteemed bakers, like Lionel Poilâne and Phillippe Gosselin, whose pain à l’ancienne has revolutionized the art of baguette making. Then stand alongside his students in the kitchen as Peter teaches the classic twelve stages of building bread, his clear instructions accompanied by more than 100 step-by-step photographs. You’ll put newfound knowledge into practice with fifty master formulas for such classic breads as rustic ciabatta, hearty pain de campagne, old-school New York bagels, and the book’s Holy Grail—Peter’s version of the famed pain à l’ancienne, as well as three all-new formulas. En route, Peter distills hard science, advanced techniques, and food history into a remarkably accessible and engaging resource that is as rich and multitextured as the loaves you’ll turn out. In this revised edition, he adds metrics and temperature conversion charts, incorporates comprehensive baker’s percentages into the recipes, and updates methods throughout. This is original food writing at its most captivating, teaching at its most inspired and inspiring—and the rewards are some of the best breads under the sun.

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.