This book investigates extreme sports, defined as sports in which athletes challenge and transgress societal perceptions of what is humanly possible to achieve, in terms of physical training and bodily development/performance. Situated within a growing body of literature analysing the impact of new training trends on an individual’s body, identity, lifestyle and perception of his/her social surroundings, Extreme Sports, Extreme Bodies focuses on the gendered and embodied experiences of bodybuilding, Ironman triathlon, and mixed martial arts. Through their ethnographic analysis, Andreasson and Johansson present a unique and updated account of the increasing phenomenon of extreme sports and extreme bodies in contemporary Western society, grounded in the sociology of sport, body studies and embodiment literature.

Understanding the motivations behind those who partake in extreme sports can be difficult for some. If the popular conception holds that the incentive behind extreme sports participation is entirely to do with risking one’s life, then this confusion will continue to exist. However, an in-depth examination of the phenomenology of the extreme sport experience yields a much more complex picture. This book revisits the definition of extreme sports as those activities where a mismanaged mistake or accident would most likely result in death. Extreme sports are not necessarily synonymous with risk and participation may not be about risk-taking. Participants report deep inner transformations that influence world views and meaningfulness, feelings of coming home and authentic integration as well as a freedom beyond the everyday. Phenomenologically, these experiences have been interpreted as transcendent of time, other, space and body. Extreme sport participation therefore points to a more potent, life-enhancing endeavour worthy of further investigation. This book adopts a broad hermeneutic phenomenological approach to critique the assumed relationship to risk-taking, the death wish and the concept of "No Fear" in extreme sports, and repositions the experience in a previously unexplored manner. This is valuable reading for students and academics interested in Sports Psychology, Social Psychology, Health Psychology, Tourism, Leisure Studies and the practical applications of phenomenology.

This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

This technically oriented book on medicine as applied to extreme sports offers broad coverage of the field extending well beyond the usual focus on major trauma and acute injuries. In addition to the injuries and diseases associated with individual extreme sports, this book also addresses the topics of psychology, dermatology, ophthalmology, infectious diseases, physiology, nutrition, training, injury prevention strategies, rehabilitation, doping, treatment in hostile environments, and legal aspects. Innovative and less frequently considered topics are also discussed, such as recent advances in protective equipment and materials, the effects of exposure on whole-body vibration, and cold exposure risk management. More than 60 of the most authoritative experts from across the world have contributed to this book, drawing on their personal experiences and including practical examples whenever relevant. Both subject matter and illustrations have been selected with the utmost care, the latter including photographs of world-class athletes.The book’s multidisciplinary approach to the subject ensures that it will be relevant to a wide readership.

Understanding the motivations behind those who partake in extreme sports can be difficult for some. If the popular conception holds that the incentive behind extreme sports participation is entirely to do with risking one’s life, then this confusion will continue to exist. However, an in-depth examination of the phenomenology of the extreme sport experience yields a much more complex picture. This book revisits the definition of extreme sports as those activities where a mismanaged mistake or accident would most likely result in death. Extreme sports are not necessarily synonymous with risk and participation may not be about risk-taking. Participants report deep inner transformations that influence world views and meaningfulness, feelings of coming home and authentic integration as well as a freedom beyond the everyday. Phenomenologically, these experiences have been interpreted as transcendent of time, other, space and body. Extreme sport participation therefore points to a more potent, life-enhancing endeavour worthy of further investigation. This book adopts a broad hermeneutic phenomenological approach to critique the assumed relationship to risk-taking, the death wish and the concept of "No Fear" in extreme sports, and repositions the experience in a previously unexplored manner. This is valuable reading for students and academics interested in Sports Psychology, Social Psychology, Health Psychology, Tourism, Leisure Studies and the practical applications of phenomenology.

Over the last decade extreme has become a popular adjective to describe a range of physical pursuits and activities such as bungee jumping, dirt biking, skysurfing and street luge. Yet, notwithstanding its widespread usage, extreme remains largely a connotative term to differentiate individualistic, adventure-type sports with high aesthetic components from more functional and traditional team sports such as baseball, basketball, cricket, football and hockey. However, as well as its physical characteristics extreme also connotes an ideological dimension that refers to a range of anti-social attitudes, many of which are embodied and stand in sharp contrast to conservative, mainstream middle-class sporting values. Indeed, the ideology of extreme attracts as much attention among scholars interested in the study of sport as the physical elements. The Encyclopedia of Extreme Sports offers a comprehensive dissection of this new and emerging phenomenon, and its characteristics, philosophy, ideology, functions, history and future. component-risk-from a number of disciplinary perspectives including history, sociology, psychology, theology and physiology. In examining the history of individual extreme sports, the Encyclopedia explores ancient, feudal and cross-cultural forms while also looking at the appeal of modern extreme activities to entrepreneurs, marketers, advertisers and the media as they seek to connect with consumers in the critical 13-34-age cohort. The commercialization of extreme sports as well as their institutionalization-formation of governing bodies, grand prix circuits, and inclusion in traditional mega-events such as the Olympic Games-highlights another critical dimension addressed by the Encyclopedia, their contradictory and paradoxical nature. As numerous commentators have observed, participants in extreme sports are typically no less racist, sexist and class and status conscious than their brothers and sisters participating in mainstream sports. cross-cultural and historical extreme sports; thematic essays; biographies of leading extreme exponents; descriptions of the best known extreme playgrounds.

Extreme sports are highly popular among young people today. These sports include a wide variety of activities—from surfing and skateboarding to mountaineering and parachute jumping—but one characteristic unites them all: their inherent risk of injury. This book details the injuries most often experienced in extreme sports, including common injuries such as severe strains, sprains, bruising, and cuts; and serious problems, such as hypothermia, fractures, and dislocations. The book then focuses on several different ways to prevent such injuries from occurring. Treatments are explained in detail, with emphasis on getting professional medical advice for any serious or unexplained injury. Read this book and learn about: • Warm-up routines that help prevent injuries. • The importance of mental preparation. • Overuse injuries and sprains and strains. • The importance of good nutrition. • The dangers of performance-enhancing drugs.