Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Exploring Wine Regions-Bordeaux France is the second book in its series that brings a unique approach in educating and inspiring readers about the wine regions of the world. Bordeaux takes you on a journey exploring the long and fascinating history of wine, gastronomy, castles and joie de vivre, the French way of living life. The perfect companion for any wine lover or travel enthusiast. With a passion for wine and travel, author and photographer Michael C. Higgins delves deep into the history of Bordeaux, which he refers to as the "center of the universe for wine." Combining wine education, insiders travel guide and his spectacular photography, Higgins continues to dazzle his audience with another informative and beautiful book. Higgins helps readers understand the complexities of Bordeaux wine by presenting each region separately and explaining their nuances. He helps them navigate their own way through this historic wine region by highlighting the chateaux, including the ones where you can stay in their castles, restaurants and experiences with detailed maps and insider tips. With breathtaking photography and personal commentary, readers are mesmerized by the Bordeaux world of wine, food and travel. Extensive resources are provided for wine lovers who want to know where to go, what to look for, what questions to ask, and how to understand complex answers. Everyone can learn how to develop a palate to appreciate the finest wine and food the French has to offer. Both connoisseurs and novices turn to this book series for insider information and inspiration. A must-have book for expanding your knowledge of Bordeaux and its wines.

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate

The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others. Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists’ search for new experiences and wineries’ need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop. Featuring cases and business implications from various locations, this book provides an important source of knowledge—both theoretical and practical—suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.

Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world's largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 17 people--from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse--provide extraordinary insight into this new form of tourism and its impact on an iconic American place.