The general purpose with which this book has been written is sufficiently indicated by its title. I have selected a number of the 'classical' experiments of Experimental Psychology, and have tried to present them in such a way that their performance shall have a real disciplinary value for the undergraduate student. Within this general purpose, my aim has been two-fold. I have sought to show, in the first place, that psychology is above the laboratory: that we employ our instruments of precision not for their own sake, but solely because they help us to a refined and more accurate introspection. And secondly, just as in my Outline of Psychology and Primer of Psychology I gave the results of experimentation a prominent place in the psychological system, so here I have treated the selected experiments not as separate exercises, but as points of departure for systematic discussion. (PsycINFO Database Record (c) 2005 APA, all rights reserved).

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

This sixth book in the Portraits of Pioneers in Psychology Series preserves the diversity that has characterized earlier volumes as it brings to life psychologists who have made substantial contributions to the field of the history of psychology. These chapters illustrate the pioneering endeavors of such significant figures, and are written in a lively, engaging style by authors who themselves have achieved a reputation as excellent scholars in the history of psychology. Several of the chapters are based on the author's personal acquaintance with a pioneer, and new, previously unavailable information about these luminaries is presented in this volume. Each of these volumes provides glimpses into the personal and scholarly lives of 20 giants in the history of psychology. Prominent scholars provide chapters on a pioneer who made important contributions in their own area of expertise. A special section in each volume provides portraits of the editors and authors, containing interesting information about the relationship between the pioneers and the psychologists who describe them. Utilizing an informal, personal, sometimes humorous, style of writing, the books will appeal to students and instructors interested in the history of psychology. Each of the six volumes in this series contains different profiles, thereby bringing more than 120 of the pioneers in psychology more vividly to life.