Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations. Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace. In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition. "The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied

If you have not read and learned the magic contained in this book you have no business calling yourself a close-up magician. The magic by John Scarne, Dai Vernon, Bert Allerton, S. Leo Horowitz, Emil Jarrow, Francis Carlyle, Dr. Jacob Daley, Tony Slydini, Ross Bertram, Nate Leipzig, and Max Malini helped shape the art of close-up magic as we know it.It has often been said that mastering the magic in this book will make you an accomplished close-up and sleight-of-hand artist. In many ways, it contains all the magic you need to build a professional caliber repertoire. Many have earned a living performing these routines and now you can too.Includes: 41 incredible routines by 11 incredible artists, a historical introduction and a bonus section with private correspondence related to the Stars Of Magic.