Any country that has attained a suitable station in today's world and positioned itself finely is because of years of ceaseless effort and attitude of the great women and men, who through unrivaled courage and perpetual perseverance, have left an aesthetically splendid legacy for all to live and abide by. In the world of trade and entrepreneurship in Iran, a large number of wonderful and decent folks, be it in pre- or post-revolutionary years, have labored intensely to enable the constant growth of the country's economy, and create job opportunities for the masses.Dr. Reza Yadegari and his esteemed wife, Ms. Mahshid Sanaee fard, are the only researcher couple actively involved in the Iranian entrepreneurial scene ever since 1997 when they were in their 20s. The highly distinguished and academically accredited wife and husband have spent a better part of their lives researching the greatest Iranian entrepreneurs, and as result have conducted interviews with over five hundred such top-notch entrepreneurs across the country. Their valuable works and acclaimed books have earned them many prestigious awards including the 'Jalal Al-e-Ahmad Prize.' Finally, the Doctor and his kind wife's overall goal and the objective is to introduce the Iranian economy and entrepreneurs to the rest of the world.

An Iranian-American explains the history and heritage of his people, in both the old world and the new. From Persia to Tehr Angeles is a fascinating look at everything from Persia’s ancient past to the modern world of Persian-American immigrants in places like Los Angeles—offering a rich, rounded view a culture many are unfamiliar with. For those who are part of this history, their friends and families, or anyone interested in this corner of the world, it’s an enlightening look at traditions, food, religion, and other aspects of this complex society over many generations.