Early modern almanacs have received relatively little academic attention over the years, despite being the first true form of British mass media. While their major purpose was to provide annual information about the movements of the stars and the corresponding effects on Earth, most contained a range of other material, including advice on preventative and remedial medicine for humans and animals. Based on the most extensive research to date into the relationship between the popular press, early modern medical beliefs and practices, this study argues that these cheap, annual booklets played a major role in shaping contemporary medical beliefs and practices in early modern England. Beginning with an overview of printed vernacular medical literature, the book examines in depth the genre of almanacs, their authors, target and actual audiences. It discusses the various types of medical information and advice in almanacs, preventative and remedial medicine for humans, as well as ‘non-commercial’ and ‘commercial’ medicines promoted in almanacs, and the under-explored topic of animal health care.

Explores the role of almanacs in early American culture.

From Physick to Pharmacology addresses the important, albeit neglected history of the distribution and sale of medicinal drugs in England from the sixteenth to the twenty-first century. The social history of early medicine and the evolution of British retailing are two areas that have attracted considerable attention from academics in recent years. That said, little work has been done either by medical or business historians on the actual retailing of drugs. This book merges the two themes by examining the growth in the retailing of medicinal drugs since late-medieval times. The six academics contributing essays include both medical and business historians who provide an informed and stimulating perspective on the subject. After an introduction setting out the context of drug retailing and surveying the current literature, the volume is arranged in a broadly chronological order, beginning with Patrick Wallis's study of apothecaries and other medical retailers in early modern London. The next chapter, by Louise Hill Curth, looks at the way the distribution network expanded to encompass a range of other retail outlets to sell new, branded, pre-packaged proprietary drugs. Steven King then examines various other ways in which medicines were sold in the eighteenth century, with a focus on itinerant traders. This is followed by pieces from Hilary Marland on the rise of chemists and druggists in the nineteenth century, and Stuart Anderson on twentieth-century community pharmacists. The final essay, by Judy Slinn, examines the marketing and consumption of prescription drugs from the middle of that century until the present day. Taken together, these essays provide a fascinating insight into the changes and continuities of five centuries of drug retailing in England.

Using unpublished and published sources, this book examines the history of diabetes in Britain from the perspective of healer and sufferer alike, focusing on medieval treatments, Renaissance-era diabetology, and the centuries-long debate among specialists over the site and cure of the disease.

Alphabetically arranged entries cover the history of astrology from ancient Mesopotamia to the 21st century. In addition to surveying the Western tradition, the book explores Islamic, Indian, East Asian, and Mesoamerican astrology. The field of astrology is growing rapidly, as historians recognize its centrality to the intellectual life of the past and sociologists and anthropologists treat its importance in a number of modern cultures. Despite the historical and cultural significance of the subject, most reference works on astrology focus on instructional techniques and are written by astrologers with little or no interest in the history of the topic. This book instead offers an objective treatment of astrology across world history from ancient Mesopotamia to the present. The book provides alphabetically arranged entries by expert contributors writing on such topics as horoscopes, court astrologers, Renaissance astrology, and comets. While it considers the Western tradition, it also treats Islamic, Indian, East Asian, and Mesoamerican astrology. In doing so, it explores the role of astrology in shaping science, literature, religion, art, and other defining cultural traditions. Sidebars offer excerpts from various historical texts, while entries provide suggestions for further reading.