Showcases the popular and fashionable jewelry produced by Sarah Coventry and Emmons from 1949 through the early 1980s. Shown are sets, brooches, earrings, necklaces, rings, and bracelets from Sarah Coventry (USA), Sarah Coventry International, and Emmons. Captions provide item names, production dates, original pricing, and current values. Also includes company overview, information on marks, collector hints, catalog images, glossary, and index.

Sarah Coventry*R jewelry was produced from 1949 through 1984 and is extremely popular with collectors today. This beautiful book provides detailed information about dates of manufacture and company names for Sarah Coventry brooches, earrings, necklaces, bracelets, rings, and sets. Includes current market values, original catalog material, interviews with former employees, collector tips, glossary, index.

All phases of Emmons and Sarah Coventry jewelry sold at in-home party fashion shows from 1949 to 1984, and Sarah Coventry International department store jewelry and accessories from the late 1980s to 1990s. Also the brief home party plan of 1994, pieces sold on the television Home Shopping Network in 2002, and current production. Described with production dates, identification names, and numbers provided by both companies.

Emmons Fashion Magic was the first jewelry to be sold at home parties, between 1949 and 1981, preceding its sister company, Sarah Coventry. Known for its versatility and quality, Emmons jewelry is highly collectible today and deserves a place in all costume jewelry collections. 580 stunning, full-color photographs show, for the first time, the wide range of over 1,300 named designs in various materials and colors that has made Emmons fashion jewelry so popular. Here, over 1,700 jewelry items appear in groups arranged by their materials and colors, for easy identification. The markings and dating clues are discussed. Captions identify the design names, pertinent construction details, and values. Packed with details about the C. H. Stuart companies, their "showcases" (sales catalogs), and marketing via home fashion shows, this is the ultimate Emmons sourcebook and a must-have reference for all jewelry collectors.

Over 400 stunning color photos, with company history, original catalog pages and advertisements, retail and current values, and an index will help you rediscover the fine fashion jewelry and accessory lines from Sarah Coventry. Included are bracelets, pierced and clip earrings, pins, pendants, necklaces, rings, belts, original packaging and much more.

Sarah Coventry became a household word by selling beautiful, inexpensive, costume jewelry direct to the consumer and remained in fashion for more than 60 years. This in-depth look at the history of their designs contains more than 1,000 color images and engaging text. It begins with the unsigned years of 1949-1963, covers the cardex years of 1954-1965, includes the catalog years of 1966-1984, and has a smattering of beauties from the years after Lifestyle Brands acquired the rights to the trademark for other concerns. All of it has been carefully researched and documented, and presented here in full color form. Complete with a thorough genealogy of founder C. H. Stuart and his family, this is a great resource for jewelry collectors, historians, and fashion designers.

This book will teach any collector to identify the company that produced that enchanting piece of costume jewelry. Arranged alphabetically for the reader's convenience, the book highlights jewelry from 24 companies that is easily found and affordable. Home party plan Emmons, Sarah Ann Coventry, and Judy Lee; door-to-door Avon including Elizabeth Taylor and Kenneth Jay Lane designs; Monet, Napier, BSK, Art, Marvella, Western Germany, Gerry, Park Lane, B. David, Cathe, Dodds; the butterflies of La Roco; the whimsicals from JJ; and Les Bernard, Lisner, and Celebrity are all included in this beautiful book, which presents almost 400 full-color photographs. Tips on field identification and characteristics of the companies are included.