Are you an open-minded spiritual practitioner? A seeker of truth and knowledge? Someone who is willing to discuss alternate perspectives? Then this book is for you. Here within is my attempt at finding the truth behind the purpose and origin of the Elder Futhark as well as intuitively deciphering their somewhat obscure meanings. At a glance this book provides: * Discussion on how runes became a language used for divination * Modern meaning interpretations for each rune * Abstract geometric artwork for each rune * Additional western alchemical and astronomical associations for each rune * Several overview tables and references In this context, this book does not discuss the traditional meanings or interpretations of the runes, but rather more modern outlooks and perspectives on each. Instead of adding more content to already confusing and conflicting traditional/conventional meanings - I have opted for the opposite, to simplify rather than complicate. I have tried to distill the core of each rune through my studies into their history, linguistics and metaphysics in order to make clear delineations between the runes. Thus, brief mentions are made to traditional meanings in favour of more discussion around the transference of the runes into our daily lives with reference to more familiar circumstances and challenges. I am quite partial to the metaphysical symbolism of animals, plants and objects, thus this book includes plenty representations form the animal kingdom as well as everyday objects and some minor contributions from herbology. I have tried to keep to the mythology related to the Germanic tribes and to the everyday references of people living in Iron Age Europe. Therefore, some of my interpretations are similar to their traditional counterparts, but the majority of them have been cast anew. I truly appreciate any reviews, feedback and recommendations as I am constantly striving towards improving this runic body of work to make it more relatable to my fellow rune enthusiasts!

This is the first and only book (which I am aware of) that is exclusively dedicated to a comprehensive system of bind runes created from the Elder Futhark! At a glance, it provides the following: * Easy-to-read and easy-to-use information with no expert rune knowledge required * Contains 24 black and white Elder Futhark bind runes, each with an unique stanza * Discusses the bind runes as active tools for magick, spiritual and/or self-empowerment rituals * Guidance on the purpose and use of each bindrune * Designs include additional western alchemical elements as well as a novel alchemical symbol of my own design My studies into the Elder Futhark, which have fascinated me since childhood, have been converted into a coherent system of bindrunes for everyday use without the requirement of expert knowledge. I have named this bindrune project; the Celestial Rune Sigils. It started as a set of magickal tools with which to facilitate self-improvement through the exploration of spirituality. Subsequently, I have transformed the bindrunes into a set of 24 black and white sigils, representative of their origins from the 24 Elder Futhark Runes. The sigils were initially featured on the Celestial Rune Sigils oracle deck (more details on my website) and now they have been converted into book format as well! In this book I provide guidance on the crafting, uses and invocation of the Celestial Rune Sigils. These sigils are not merely meant for use in divination, but rather they have a more active role with each sigil having a specific intention and contribution towards metaphysical, spiritual and magickal rituals. Therefore, the Celestial Rune Sigils are not only restricted to tarot readers or oracle enthusiasts. They have been created for the larger metaphysical community and would be of special interest to our energy workers and magick wielders. They are appropriate for most ages, including the very young and those who are wiser, since they can be used for both personal rituals and to assist clients during various healing and/or magick sessions. The Celestial Rune Sigils represent a metaphysical, spiritual or magickal toolbox, with each sigil representing a different metaphysical tool. Each sigil can be used in this way, much as one would use a wand, crystal or other spiritual tool. There is a lot of freedom as to how precisely to apply each card and I hope that the practitioners who make use of this book will find their own intuitive ways of applying each of the sigils during their spiritual journeys and magickal rituals. I appreciate any feedback, comments and/or reviews about this book as I am constantly striving to improve on the system and to make it relatable to all my fellow rune enthusiasts!

I am the Sophian Theoretical Kabbalist, a former member of the Church of Jesus Christ and the Latter-Day Saints under the attributes of the Three Maggid and Sages, Jos Miguel Bez, Yuyah MikaEl Ben Shimon and Hrodrik von Hess, the Adam and the man that was concealed and hidden within the Divine Form of Divine Androgyny (G-d), which contains all the lights of all the innumerous Kosmos. I welcome all humanity to read my sacred scrolls but when you enter into the temple where I am high priest, scribe, sage and a Sumerian Magi in the Ziggurat of Heaven leave behind your prejudices and your fundamental and literal religious orthodoxies and come in with an open mind and heart exposed to the infinite divine light that emanates from within me in the form of the arcane sciences and wisdom. Hermes Ter Maximus, the Orion and Pleiades Sage of Sages

Runes are the ancient Norse alphabet used for communication, divination, and magical work. In Futhark, American runologist Edred Thorsson introduces readers to the 24 runes of the Elder Futhark, their definitions, and mystic properties. The runic system of magic and mysticism is one of the most powerful forms of metaphysical thought available to the Western world. This bestselling classic book on Runes continues to be required reading for those who seek true knowledge of the mystery of the Runes. Thorsson's presentation of this powerful system is lucid and profound and provides a valuable tool for spiritual transformation and self-development.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

• Explores the five periods of runic revival: the Renaissance, the Enlightenment, the Romantic period, the early 20th century, and the late 20th century • Examines the use of runes by the foremost magicians and scholars of each era, including mystic and scholar Johannes Bureus, who developed his own integrated system of runology known as Adalruna • Reveals how the Nazi misguided use of the runes showed a lack of comprehension of what was being discovered by scientific rune scholars of the day In this exploration of the history of the runes from 1500 CE to the present day, Stephen Edred Flowers examines the five periods of runic revival: the Renaissance, the Enlightenment, the Romantic period, the early 20th century, and the late 20th century. For each period, he discusses both the scholarly studies and those focused on the esoteric mysteries of the runes--and how these two branches of study were at first intertwined yet diverged in later revivals. Focusing in particular on the first runic revival, Flowers examines the use of runes during the Renaissance by the foremost magicians and scholars of the era, including mystic and scholar Johannes Bureus, the “grandfather of integral runology,” who developed his own system known as Adalruna. In his examination of the runic reawakenings of the early and late 20th century, Flowers looks at how the runes were employed as part of a reassessment of Germanic identity, one school of which led to Nazi Germany. He explains how the Nazi use and abuse of the runes was misguided and revealed a lack of comprehension of what earlier rune scholars had discovered through their extensive studies of the past. He also offers a fresh look at the work of Guido von List and clears him of his guilt by association with the Nazis. Detailing the multilayered history of the runes, the author reveals the integrated way the predecessors of today’s rune workers thought and conceived of the runes, highlighting how their discoveries helped shape modern magical practices and scholarly studies. He calls for a return of integral runology as was practiced during the Renaissance and before. By reuniting the two branches of runic study, blending the scientific with the magical, we make way for new discoveries in runology and a chance for a full-scale reawakening of integrated runic knowledge.