Effect of Direct-to-consumer Advertising of Prescription Medications in an Elderly Population
Title | Effect of Direct-to-consumer Advertising of Prescription Medications in an Elderly Population PDF eBook |
Author | Thomas Patrick Christensen |
Publisher | |
Total Pages | 588 |
Release | 1995 |
Genre | |
ISBN |
Direct-to-consumer Advertising of Prescription Drugs
Title | Direct-to-consumer Advertising of Prescription Drugs PDF eBook |
Author | United States. Congress. Senate. Special Committee on Aging |
Publisher | |
Total Pages | 152 |
Release | 2003 |
Genre | Advertising |
ISBN |
The Impact of Direct-to-consumer Drug Advertising on Seniors' Health and Health Care Costs
Title | The Impact of Direct-to-consumer Drug Advertising on Seniors' Health and Health Care Costs PDF eBook |
Author | United States. Congress. Senate. Special Committee on Aging |
Publisher | |
Total Pages | 130 |
Release | 2006 |
Genre | Business & Economics |
ISBN |
the impact of direct-to-consumer drug advertising on seniors health and health care costs
Title | the impact of direct-to-consumer drug advertising on seniors health and health care costs PDF eBook |
Author | |
Publisher | DIANE Publishing |
Total Pages | 128 |
Release | |
Genre | |
ISBN | 1422333035 |
Prescription Drugs
Title | Prescription Drugs PDF eBook |
Author | United States. General Accounting Office |
Publisher | |
Total Pages | 40 |
Release | 1991 |
Genre | Advertising |
ISBN |
Impact of Risk Disclosures Through Direct-to-consumer Advertising on Elderly Consumers' Behavioral Intent
Title | Impact of Risk Disclosures Through Direct-to-consumer Advertising on Elderly Consumers' Behavioral Intent PDF eBook |
Author | Prashant Tukaram Nikam |
Publisher | |
Total Pages | |
Release | 2003 |
Genre | Advertising |
ISBN |
Abstract: The new FDA guidelines on Direct-to-Consumer Advertising (DTCA) of prescription drugs require the sponsor to present balanced benefit-risk information. However, data suggest frequent lack of compliance with these guidelines. Misinformation to consumers can have serious implications on health and safety. The study objective was to explore the impact of variations in risk disclosures through DTC print advertisements on consumer attitudes and behaviors. A 2 x 2 factorial design was implemented, where the risk statements in the advertisements varied in number and specificity. A convenience sample of 240 elderly (>=60 years) male and female participants was recruited. The participants were asked to read a print advertisement and then complete a questionnaire. Participants exposed to specific risk statements were less likely to look for additional information (p
Prescription Drugs
Title | Prescription Drugs PDF eBook |
Author | United States. General Accounting Office |
Publisher | |
Total Pages | 24 |
Release | 1991 |
Genre | Advertising |
ISBN |