This book is designed to provide an introductory understanding of challenges, goals, processes, and procedures for economic developers, particularly economic development volunteers, in rural areas and small towns. Chapter 1 defines economic development and basic terms. Chapter 2 describes major economic, social, and demographic trends that influence the development prospects of small communities and rural areas. Chapter 3 discusses 10 common denominators of success for development organizations and steps in getting started. Common problems are addressed in Chapter 4. Chapter 5 reviews the basics of site selection and describes a 12-step process. Chapter 6 discusses in detail a strategic planning process that is composed of a cycle of eight steps. Focus of Chapter 7 is on the rationale behind targeting and on data sources and techniques to select target industries. Chapter 8 provides information on business retention, expansion, and creation programs. Chapter 9 describes a comprehensive approach to marketing as applied to economic development based on the strategic planning and targeting frameworks and an understanding of the site selection process presented in earlier chapters. Each chapter concludes with references to books, articles, and organizations that are particularly relevant to the topics covered. Twenty exhibits supplement the text, and a 107-item annotated bibliography lists relevant books, articles, government publications, and development organizations. The book is intended to be a useful reference book for local government officials, community leaders, educators, and others involved in the community economic development field. (YLB)

Similar to large cities, rural towns have undergone dramatic change since mid-century. The decline in retailing, changes in manufacturing, and jobs moving abroad have had a tremendous impact. Yet while rural and industrial areas have similar concerns about adjusting to a changing economy, successful urban strategies cannot be blindly transferred to rural areas. Nor can rural areas be considered homogeneous. They differ in ethnic makeup, industrial structure, topography, and natural and human resources. Appreciating the diversity of rural areas, this book presents case studies from different industries, regions, and cultures, providing examples of the activity in small town and rural development, and reflecting on how these strategies might be pursued elsewhere. This collection provides examples of communities that have attempted to affect their future. Telling the stories of small towns that do not attract the attention of national media, this book celebrates the success, creativity, and vision of rural residents. Also included are examples of less effective rural development initiatives, which can be lessons to analyze and avoid mistakes. Ultimately, what is best in small town and rural development is the result of community engagement. This volume will help people to begin, or strengthen, that process of engagement.

Distributed to some depository libraries in microfiche.