Argues that the economic debate is often won with faulty messages and personification of the economy, leading to uncertainty as to what the economy actually is.

The sequel to the highly successful Don't Read This Book - Time Management for Creative People. Like its predecessor, it uses the "To Don't List" method to help you make the right choices - choices that help you achieve your goals as a creative entrepreneur. Don't Buy This Book walks through the necessary steps: testing your idea, getting it ready for business, and building on it. It covers everything you need to get started or improve your business as a creative and offers practical exercises to clarify who you want to be as an entrepreneur.

The complete book for the DIY kitchen: Enjoy homemade alternatives to store-bought staples including condiments, cheese, pretzels, jerky, liqueurs, marshmallows—and more. Make It, Don’t Buy It is the complete compendium for a new generation of cooks who want to make wholesome food at home instead of purchasing mass-produced items made with artificial ingredients. From cocktail mixes to pizza sauce to beef broth, everything tastes better made at home, and allows for the ultimate in personalization. Make Sriracha with just the right heat, your own herb blends, Sweet Pickle Relish that’s not too sweet, and Garden Vegetable Soup from your backyard, not a can. More than 300 recipes and 200 photographs cover the entire pantry—beverages, breads, candy, soups, sauces, condiments, salad dressings, cheeses, jams, basic pantry items such as flavored vinegars and oils, syrups, desserts, and vegetable blends. Learn freezing, preserving, canning, pickling, drying, and more, to be a whiz in the kitchen. Whether your aim is to capture seasonal bounty, avoid additives, or enjoy homemade food, you’ll find everything for the DIY kitchen here.

When times are particularly difficult, and you are likely to slip into despair, some of the greatest pop songs can provide true comfort to make it through the pain. The problem with advice in general is that we often don't take it. The great thing about advice songs is that you can kick back and listen to someone else coach you through a tough situation while rocking out at the same time. This wonderful book lists 250 of the best pop songs for those times that solid life advice is needed. The songs represent all popular music styles from the last fifty years, from rock to folk, and from punk to hip hop. There are for example many times in which the three words "let it be" are words of wisdom. Although the lyrics may have originally been written in reference to interpersonal difficulties within the Beatles, the song does possess a universality that makes "Let It Be" one of the great advice pop songs of all time. Other famous pop music advice to live by: "You Can't Always Get What You Want" by The Rolling Stones "If You Love Somebody, Set Them Free" by Sting "Don't Worry, Be Happy" by Bobby McFerrin "Always Look on the Bright Side of Life" by Eric Idle Don't Eat the Yellow Snow (Frank Zappa) is a collection of all the famous advice songs and many surprises as well. It gives the reader the song titles, painted by hand by the designer, and a striking quote from the song lyrics as well as indices on artist and themes. This well produced, iconic looking album of words of wisdom from pop music is the perfect gift for music lovers of all ages.

Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay? In What Money Can't Buy, Michael J. Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes an essential discussion that we, in our market-driven age, need to have: What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don't honor and that money can't buy?

Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey. The simple failure of mousetrap logic—that is, the quality of the product or value proposition of the service is sufficient to convince customers to make a purchase—is at the heart of most revenue generation challenges today. How Customers Buy...and Why They Don’t shows that vendors are too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it. The book starts by explaining Outside-in Revenue Generation. It then decodes the six elements of the Customer Buying Journey DNA. It defines the nine Buying Concerns, any one of which can derail a purchase. It unveils the deceptively simple and elegant 4Q Buying Style Quadrant that unlocks the intricacies of how buyers actually think. The second section of the book explains what you can do about customers not buying your products or services. It reveals that there are only four things—Sales and Marketing Imperatives—that can be done to positively impact the market. It goes on to walk the reader through the development of the Market Engagement Strategy. The final section of the book translates the five components of the Market Engagement Strategy into actionable sales and marketing behaviors.