"Since 1983, AFAA has pioneered and set the fundamental movement standards in the fitness industry. With more than 350,000 certifications issued in 73 countries, AFAA-trained instructors have motivated millions of people toward healthier and happier lives. Through this course, you will acquire the knowledge and practical skills needed to inspire po

Finally, a progressive, easy-to-follow plan for total-body fitness that produces results! Packed with group and at-home exercises, recreational activities, yoga, balance work, core work, and nutrition essentials, Fitness: Steps to Success provides a variety of options to create the perfect program for your goals, desires, and schedule. Step-by-step instruction, full-color photo sequences, and expert advice accompany the most effective exercises and activities for cardiorespiratory endurance, balance, strength, flexibility, and core strength. The easy-to-administer assessments will help you identify where to start your program and track your progress along the way. You’ll also learn the benefits of each activity; recommendations for what, when, and how often; and the best exercises for achieving specific results. With tips for staying motivated, recovering from lapses, and avoiding missteps in your fitness journey, you have all the tools you need to feel better, look great, and lead an active, healthy lifestyle. As part of the popular Steps to Success series—with more than 2 million copies sold—Fitness: Steps to Success is an instant action plan you can trust.

A Good Morning America Summer Must-Read! From the bestselling authors of The Knockoff, an outrageously funny novel about one woman's attempt—through clay diets, naked yoga, green juice, and cultish workout classes—to win back her career, save her best friend, and lose thirty pounds. When Janey Sweet, CEO of a couture wedding dress company, is photographed in the front row of a fashion show eating a bruffin—the delicious lovechild of a brioche and a muffin—her best friend and business partner, Beau, gives her an ultimatum: Lose thirty pounds or lose your job. Sure, Janey has gained some weight since her divorce, and no, her beautifully cut trousers don't fit like they used to, so Janey throws herself headlong into the world of the fitness revolution, signing up for a shockingly expensive workout pass, baring it all for Free the Nipple yoga, sweating through boot camp classes run by Sri Lankan militants and spinning to the screams of a Lycra-clad instructor with rage issues. At a juice shop she meets Jacob, a cute young guy who takes her dumpster-diving outside Whole Foods on their first date. At a shaman's tea ceremony she meets Hugh, a silver fox who holds her hand through an ayahuasca hallucination And at a secret exercise studio Janey meets Sara Strong, the wildly popular workout guru whose special dance routine has starlets and wealthy women flocking to her for results that seem too good to be true. As Janey eschews delicious carbs, pays thousands of dollars to charlatans, and is harassed by her very own fitness bracelet, she can't help but wonder: Did she really need to lose weight in the first place? A hilarious send-up of the health and wellness industry, Fitness Junkie is a glorious romp through the absurd landscape of our weight-obsessed culture.

In today's world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals. Written by internationally-respected programming consultant Sandy Coffman, this book will teach you exactly what programming is and how to make it work for you. Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas presents more than 100 ready-to-use programs for use in fitness centers, group exercise studios, pools, gyms, and classrooms. The programs are designed to get hundreds of new members involved immediately. But the text is far more than just a program recipe book. Coffman addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques, and follow-up procedures. Her advice will help you design programs that unite members with common interests and abilities and foster a sense of belonging and commitment. Such programming leads to increased participation, reduced attrition, greater retention, more referrals, less downtime, and improved staff productivity. The text will first lay the foundation for programming by presenting the key principles and concepts that need to be considered. Part I explores -the five steps to programming success, -the 10 keys to member retention, -hiring and training the right people, -why a program director is needed, -internal and external promotions, and -niche marketing. By understanding and using the information in Part I, you can successfully implement the programs in Part II. Here you will find 101 actual programs, with numerous variations--including ideas for court sports, group exercise, and programs aimed at adults, families, kids, seniors, and women, covering a broad range of fitness levels, from beginners and intermediates to advanced participants. It also includes programming for specific time frames, such as the holiday season, spring, or summer. An activity finder located in the front of the text makes it easy to find programs based on criteria ranging from the type of activity or member to the type of special event. In addition to providing vital information for planning your programs, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas comes with a CD-ROM containing more than 60 files that will help you create support materials to get your programs started. You will find printable quizzes, flyers, score cards, invitations, scoring systems, round robin tournament schedules, and logos--most of which can be customized to include information specific to your facility, such as logo, contact names, dates, times, and more. Additional files provide templates to create T-shirts, buttons, and other promotional pieces. Headings and icons in the text indicate when to refer to the CD-ROM for certain materials. When it comes to enhancing your club offerings, follow the expert programming advice from Sandy Coffman. With it you will be able to create, implement, and deliver successful programs that will attract and retain new members and ultimately make your club a greater success.

Making and maintaining lasting changes in nutrition and fitness is not easy for anyone. Yet the communication style of a health professional can make a huge difference. This book presents the proven counseling approach known as motivational interviewing (MI) and shows exactly how to use it in day-to-day interactions with clients. MI offers simple yet powerful tools for helping clients work through ambivalence, break free of diets and quick-fix solutions, and overcome barriers to change. Extensive sample dialogues illustrate specific ways to enhance conversations about meal planning and preparation, exercise, body image, disordered eating, and more. Reproducible forms and handouts can be downloaded and printed in a convenient 8 1/2" x 11" size.

For years the Fitness Director role has been isolated to managing training and sales, but this outdated model falls short in providing the Gym Owner with the freedom to work on the business, instead of being stuck in the business. In this book, I share my experience in managing the complexities of the fitness industry and explain why the Fitness Director is so critical to not only the success of a training studio, but to growing the Owner's investment. Providing a detailed guide for Gym Owners and Directors, this book redefines the Fitness Director and their pivotal role of connecting fitness to business.Zach Columbia began his personal training career in 2010 while attending Northern Arizona University. He loved the fitness industry, but being a trainer was not a part of his long-term plan and he graduated with a degree in business administration. After a few years and several career moves, Zach decided his passion for fitness was too great to be happy working in any other field. He started coaching at Pulse Fitness in Scottsdale, AZ in 2015, where he is currently the Fitness Director. Pulse has experienced incredible success with Zach as Director, inspiring him to write Directing Fitness and launch the Directing Fitness Coaching Program where he mentors other fitness professionals. Zach believes the key to his success comes from the ability to connect his understanding of business with his passion for fitness.

Topics: . How finding your fitness personality can make exercising easy . Why 30 minutes of daily movement just won't cut it . Which personality type are you: Stroller, Racer, Dancer, or Trekker? . Tips that will motivate you to begin exercising . How the ice cream shop and exercise can actually go hand-in-hand . How to Move like a Child and keep your range of motion . How strength training helps osteoporosis prevention . Eastern energy systems build energy and protect your immune system . NIA, Yoga, Salsa, and several other great aerobic workouts . Why swimming will not take the weight off, but walking will . Advantages of ellipticals as exercise machines for your home . Why steppers and Stairmasters can be big stressors . Discover the dangers of over-exercising