Touch matters. It is fundamental to how we know ourselves and each other, and it is central to how we communicate. Digital touch is embedded in many technologies, from wearable devices and gaming hardware to tactile robots and future technologies. What would it be like if we could hug or touch digitally across distance? How might this shape our sense of connection? How might we establish trust or protect our privacy and safety? Digital Touch is a timely and original book that addresses such questions. Offering a rich account of digital touch, the book introduces the key issues and debates, as well as the design and ethical challenges raised by digital touch. Using clear, accessible examples and creative scenarios, the book shows how touch – how we touch, as well as what, whom and when we touch – is being profoundly reshaped by our use of technologies. Above all, it highlights the importance of digital touch in our daily lives and how it will impact our relationships and way of life in the future. The first work of its kind, Digital Touch is the go-to book for anyone wanting to get to grips with this crucial emerging topic, especially students and scholars of Digital Media and Communication Studies, Digital Humanities, Sensory Studies, and Science and Technology Studies.

Communication is increasingly moving beyond ‘ways of seeing’ to ‘ways of feeling’. This Open Access book provides social design insights and implications for HCI research and design exploring digitally mediated touch communication. It offers a socially orientated map to help navigate the complex social landscape of digitally mediated touch for communication: from everyday touch-screens, tangibles, wearables, haptics for virtual reality, to the tactile internet of skin. Drawing on literature reviews, new case-study vignettes, and exemplars of digital touch, the book examines the major social debates provoked by digital touch, and investigates social themes central to the communicative potential and societal consequences of digital touch: · Communication environments, capacities and practices · Norms associations and expectations · Presence, absence and connection · Social imaginaries of digital touch · Digital touch ethics and values The book concludes with a discussion of the significance of social understanding and methods in the context of Interdisciplinary collaborations to explore touch, towards the design of digital touch communication, ‘ways of feeling’, that are useable, appropriate, ethical and socially aware.

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.

Apple Inc. has released its latest piece of technology in the form of the Apple Watch. Available to the public since late April 2015, the new device has received rave reviews and has been applauded for its introduction of what has been deemed to be innovation at its best. Each of the available watches are accompanied by a magnetic charging cable, quick start guide, two same design bands and a USB power adapter. The new device is compatible with iPhone models 5 and newer versions. The watch can operate via iphone’s wifi or 4lte. This particular feature contributes to reduced battery use for the user. The Apple Watch is a combination of two new types of technology; currently only available in the new Apple Watch. Force-Sensitive Retina display offers users 272 x 340 /312 x 390 resolutions. It is designed to enable a distinction between tapping and pushing. The Taptic Engine is a direct actuator and allows the user to experience tactile sensations for notifications, messages, incoming calls or alerts.

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The A to Z guide to getting the most from your iPad Your iPad is a magical piece of technology connecting you to the rest of the world pretty much anytime and anywhere. Super thin and (well, almost) light as a feather, it allows you to keep up with your day to day duties, stay in touch with family and friends, catch up with work, relax with books and movies, or even create your own works of art! Given all it’s capable of, it’s essential to have a guide to help you make the most of your device. The latest edition of iPad and iPad Pro for Dummies helps users of all experience levels navigate this amazing looking glass. Assuming no prior knowledge, it takes you from the basics—including getting to know the iPad and adding useful accessories such as keyboards and pencils—to setting up email, connecting with other devices, maintaining files, and researching and installing the best apps for you. Discover the simple steps to get up and running Make your iPad work better and faster for you Explore the features of the brand new iPadOS Get easy fixes to common problems Pick up your copy today and find out just how sweet life in Apple tablet form can be!