Digital Marketing and Consumer Engagement
Title | Digital Marketing and Consumer Engagement PDF eBook |
Author | Information Reso Management Association |
Publisher | |
Total Pages | 616 |
Release | 2017-11-03 |
Genre | Business & Economics |
ISBN | 9781668429655 |
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Title | Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Total Pages | 1723 |
Release | 2018-01-05 |
Genre | Business & Economics |
ISBN | 1522551883 |
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Digital Marketing and Consumer Engagement
Title | Digital Marketing and Consumer Engagement PDF eBook |
Author | Information Reso Management Association |
Publisher | |
Total Pages | 608 |
Release | 2017-11-03 |
Genre | Business & Economics |
ISBN | 9781668429631 |
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Title | Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Total Pages | 2254 |
Release | 2014-12-31 |
Genre | Business & Economics |
ISBN | 1466673583 |
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications
Title | Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Total Pages | 1740 |
Release | 2014-01-31 |
Genre | Language Arts & Disciplines |
ISBN | 1466649801 |
In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.
Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications
Title | Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Total Pages | 1693 |
Release | 2014-06-30 |
Genre | Art |
ISBN | 1466661151 |
In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Title | Advertising and Branding: Concepts, Methodologies, Tools, and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Total Pages | 1806 |
Release | 2017-01-06 |
Genre | Business & Economics |
ISBN | 1522517944 |
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.