Public diplomacy is all about winning the hearts and minds of foreign publics. Managing relations with media is an important element of public diplomacy to reach that goal, but the media itself is going through a transformation, an evolution to be exact, with advancing technology on a daily basis. Most of the traditional media outlets are being digitalised. While print papers are going bankrupt, a new digital channel like BuzzFeed, which we never heard 10 years ago, is becoming more valuable in stock market than even New York Times. In many countries, the number of people following the digital media is surpassing or has been already surpassed the conventional media. That's why public diplomats needs to update themselves and focus more on digital media and new digital media channels. With that said, this study tries to emphasize the importance of digital media for public diplomacy. Not only public diplomacy but also the diplomacy itself is also using digitalization wave to its advantage. Digital diplomacy is becoming more and more popular. Technology is enabling diplomats to conduct diplomacy in less time, spending less money. But aside from very few publications that mostly limit digital diplomacy to diplomats' presence on social media, there are not many academic studies focusing on the full scope of digital diplomacy. This study humbly aims to put a spotlight on digital diplomacy and offers and introduction to it.

This book analyses digital diplomacy as a form of change management in international politics. The recent spread of digital initiatives in foreign ministries is often argued to be nothing less than a revolution in the practice of diplomacy. In some respects this revolution is long overdue. Digital technology has changed the ways firms conduct business, individuals conduct social relations, and states conduct governance internally, but states are only just realizing its potential to change the ways all aspects of interstate interactions are conducted. In particular, the adoption of digital diplomacy (i.e., the use of social media for diplomatic purposes) has been implicated in changing practices of how diplomats engage in information management, public diplomacy, strategy planning, international negotiations or even crisis management. Despite these significant changes and the promise that digital diplomacy offers, little is known, from an analytical perspective, about how digital diplomacy works. This volume, the first of its kind, brings together established scholars and experienced policy-makers to bridge this analytical gap. The objective of the book is to theorize what digital diplomacy is, assess its relationship to traditional forms of diplomacy, examine the latent power dynamics inherent in digital diplomacy, and assess the conditions under which digital diplomacy informs, regulates, or constrains foreign policy. Organized around a common theme of investigating digital diplomacy as a form of change management in the international system, it combines diverse theoretical, empirical, and policy-oriented chapters centered on international change. This book will be of much interest to students of diplomatic studies, public diplomacy, foreign policy, social media and international relations.

Digital Diplomacy provides a comprehensive overview of the major milestones in United States international communications and information policy, from the early days of the Morse telegraph to the current Internet explosion. The book underlines the growing importance of the communications issues, particularly as they affect American leadership in a rapidly changing information environment. Dizard, a former foreign service officer, rejects the idea of a computer-based telediplomacy, arguing instead that the new technologies should be used primarily to strengthen the capabilities of American diplomats in dealing with information-age issues. A must read for those interested in the future of United States foreign policy, and a stimulating overview for scholars, researchers, and students involved in the subject.

This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.

Through conversations with State Department officials, ambassadors, public relations executives, public policy experts, and academics, Digital Diplomacy explores what it means to be innovative in foreign policy and diplomacy. These leading experts explain what are the new dynamics, developments, trends, and theories in diplomacy brought on by the digital revolution in which non-state actors play an active role. Such access now provides diplomats the means to influence the countries they work in on a massive scale, not just through elites. The book’s focus on innovative approaches shows how both public and traditional diplomacy have been transforming foreign policy in the 21st century, highlighting new means and trends in conducting diplomacy and implementing foreign policy. The enhanced e-book version features interviews with the experts who appear in the book, including Carne Ross, the “rock star” of digital diplomacy; Teddy Goff, the Digital Director for President Obama's 2012 Campaign; Lara Stein, Director of TEDx; Ambassador David Thorne, Senior Advisor to the Secretary of State, and more.

This book examines how international organisations (IOs) have struggled to adapt to the digital age, and with social media in particular. The global spread of new digital communication technologies has profoundly transformed the way organisations operate and interact with the outside world. This edited volume explores the impact of digital technologies, with a focus on social media, for one of the major actors in international affairs, namely IOs. To examine the peculiar dynamics characterising the IO–digital nexus, the volume relies on theoretical insights drawn from the disciplines of International Relations, Diplomatic Studies, Media, and Communication Studies, as well as from Organisation Studies. The volume maps the evolution of IOs’ "digital universe" and examines the impact of digital technologies on issues of organisational autonomy, legitimacy, and contestation. The volume’s contributions combine engaging theoretical insights with newly compiled empirical material and an eclectic set of methodological approaches (multivariate regression, network analysis, content analysis, sentiment analysis), offering a highly nuanced and textured understanding of the multifaceted, complex, and ever-evolving nature of the use of digital technologies by international organisations in their multilateral engagements. This book will be of much interest to students of diplomacy, media, and communication studies, and international organisations.

Despite growing interest in digital diplomacy, few studies to date have evaluated the extent to which foreign ministries have been able to realize its potential. Studies have also neglected to understand the manner in which diplomats define digital diplomacy and envision its practice. This article explores the digital diplomacy model employed by four foreign ministries through interviews and questionnaires with practitioners.