Digital Business Discourse
Title | Digital Business Discourse PDF eBook |
Author | E. Darics |
Publisher | Springer |
Total Pages | 274 |
Release | 2015-04-14 |
Genre | Language Arts & Disciplines |
ISBN | 1137405570 |
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.
Teaching Business Discourse
Title | Teaching Business Discourse PDF eBook |
Author | Cornelia Ilie |
Publisher | Springer |
Total Pages | 197 |
Release | 2018-10-25 |
Genre | Language Arts & Disciplines |
ISBN | 3319964755 |
This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.
Handbook of Business Discourse
Title | Handbook of Business Discourse PDF eBook |
Author | Francesca Bargiela-Chiappini |
Publisher | Edinburgh University Press |
Total Pages | 528 |
Release | 2009-05-12 |
Genre | Language Arts & Disciplines |
ISBN | 0748631836 |
The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
Analyzing Digital Discourse
Title | Analyzing Digital Discourse PDF eBook |
Author | Patricia Bou-Franch |
Publisher | Springer |
Total Pages | 400 |
Release | 2018-09-29 |
Genre | Language Arts & Disciplines |
ISBN | 3319926632 |
This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.
Strategic Corporate Communication in the Digital Age
Title | Strategic Corporate Communication in the Digital Age PDF eBook |
Author | Mark Anthony Camilleri |
Publisher | Emerald Group Publishing |
Total Pages | 206 |
Release | 2021-02-19 |
Genre | Business & Economics |
ISBN | 1800712669 |
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Business Discourse
Title | Business Discourse PDF eBook |
Author | Francesca Bargiela-Chiappini |
Publisher | Palgrave Macmillan |
Total Pages | 0 |
Release | 2013-07-25 |
Genre | Language Arts & Disciplines |
ISBN | 9781137024916 |
This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Business Communication for Success
Title | Business Communication for Success PDF eBook |
Author | Scott McLean |
Publisher | |
Total Pages | 408 |
Release | 2010 |
Genre | Business communication |
ISBN | 9781936126118 |