I assume the reason you picked up this book is because you are bit by the bug, “One day, I will start my own business” – the Entrepreneurship bug. Well! Welcome to the club. I was bit by the bug too, a long while ago – pretty much during my college days. When I wanted to read about how to start a business, all of them were about huge successful multi-billion-dollar businesses – the Googles, Apples and Microsofts of the world. These books were pretty high-level for a newbie like me. I felt kind of like a first-grade student reading engineering textbooks. I wanted a book that will help me get to the second step. I found out that there’s not much literature in that space and so I wanted to write a book that would benefit its readers.

A manifesto on what it takes to be a true professional in the modern world. By common definition, a professional is anyone who possesses the skills and knowledge necessary for a career-whether as a surgeon, a software engineer, or a plumber. But according to Subroto Bagchi, our increasingly global marketplace demands more. In a world where the foolish, selfish, and unethical decisions of a few have affected the lives of millions, The Professional urges readers to act responsibly and reexamine "business as usual". By exploring a variety of professional dilemmas across many industries, Bagchi defines the qualities of true professionals and the attributes that separate them from the merely competent. These include: *Suffer no false attractions: It's always tempting to take the path of least resistance, but true professionals can separate the genuine from the phony. *Know when to say no: True professionals are not afraid to say no to things that are not worth their time, their energy, or their creativity. *Take the long view: True professionals understand that every action, decision, and relationship, no matter how small, can have a lasting impact.

Some of the most innovative and entrepreneurial minds of our times, in conversation with management guru and bestselling author Subroto Bagchi For the immensely popular column ‘Zen Garden’ which he published in Forbes India for over three years, bestselling business author Subroto Bagchi spoke to some very interesting people. Many, though not all, of the visitors to ‘Zen Garden’ were, like Subroto himself, high-performance entrepreneurs. But the one thing that was common to every guest was that they were pathmakers—rather than choosing to follow the well-trodden path, they had charted new paths that others could tread on. This book features the very best conversations from ‘Zen Garden’, including those with the Dalai Lama, Sadhguru Jaggi Vasudev, Nandan Nilekani, Aamir Khan, Dr Devi Shetty, Kiran Mazumdar Shaw, Ekta Kapoor, social entrepreneur Harish Hande, Sanjeev Bikhchandani of Naukri.com, Deep Kalra of MakeMyTrip.com, Café Coffee Day’s V.G. Siddhartha, Vikram Bakshi (the man who brought McDonald’s to India) and India’s top winemaker, Rajeev Samant. In their own words, these game changers reveal what it was that made them think differently, what gave them the courage to step off the beaten track, and how they sustained their vision in the face of seemingly insurmountable odds. Zen Garden is a book that every young Indian should read.

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.” Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.” Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran • From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.

A Book That Will Redefine the Education System The only way to fix our broken education system is to build a new breed of teachers and mentors who are implementers. You Can Coach is a book that will provide a tangible solution to our outdated system. Siddharth Rajsekar decodes how he was able to plan, launch, and grow one of the largest communities of coaches, trainers, and experts, starting from scratch. This book features interviews with legendary coaches, Jack Canfield, Dr. John Demartini, Blair Singer, and many more. Filled with practical strategies and principles, this information has already helped over 10,000 experts from across the world and created numerous success stories. The e-Learning industry is booming into a multi-billion dollar industry and this is just the beginning. This will be "the manual" for coaches, experts, and teachers who want to take their game to the next level! If you are keen to ride this wave of digital transformation and impact peoples’ lives with your knowledge, this book is for you. You Can Coach!

The incredible solution to changing your 'programs', reaching your goals, and taking the 'self' out of 'self-help'. Based on more than 25 years of research in the field of motivational behavior, bestselling author Dr. Shad Helmstetter reveals the actual difference between people who succeed in their lives - day after day - and people who don't. Shad Helmstetter discloses three underlying breakthrough concepts that are foundation to successful personal and professional growth in each of us. He discovered that when the three concepts are combined.

The success stories of Guerrilla Marketing! Real life case studies of how that helps in reaching more people and increasing revenue! Here are a few examples of Guerrilla Marketing campaigns that we did in Chennai, and the story of how we were able to reach more people without spending much money! This book will be an inspiration for entrepreneurs and marketers on how you can implement Guerrilla Marketing ideas in your business!