This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.

Increase revenue and market share in today's networked economy.

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.

In the modern world, it has certain that system and network construction with inclusion of small producers, innovation and marketing will give to agribusiness the chance to reduce unemployment and poverty in developing countries. These concepts of transnational systems (chains) have come for good bringing with them coordination, transaction costs and uncertainty reduction, control and value creation, being able to benefit production in Brazil. Therefore, how important is studying and formulating a strategic planning and management of production systems (chains) method, which is the objective of this study. For this, a theoretical framework was made, with a literature review on production systems (chains) and networks in agribusiness, strategic planning and management methods, collective actions and contracts, and an empirical application, with the understanding of collective actions identified for solving coordination problems in three Brazilian production systems (chains) (wheat, orange, and milk). The main objective of this paper is to enable readers to identify and to analyze in a systemic way a production chain (or Agribusiness System - AGS). For this purpose the method of Strategic Planning and Management for Production Systems (chains) Aiming Competitiveness will be displayed, partially applied in this book to the Milk production system in Brazil. The broaden vision of the Milk AIS will allow us by means of the analysis of the relationships between operating players, the identification of critical points in the coordination of this production system and later the formulation of collective actions that benefit the system as a whole.

Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters. Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.

"An intuitive proven planning and execution method for today's complex and volatile supply chains"--Cover.

Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines' text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to ensure a sensible strategy for managing the supply chain. This impressive text makes the most of integrated case studies to show how strategic thinking and supply chain management play out in the real world. As such, the book is ideal for courses on supply chain management - especially those which require a strategic element.