In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

This is a book of deliberate lies. The letters alleged by the title to be from various companies, businesses, professionals, or government agencies are fakes, each and every one. They include responses, alerts, or announcements from many sources to single persons or whole populations. They are exaggerations in several modes even if some might seem close to what you have been assailed or assuaged with by actual entities. They are intended to evoke laughs even as they might make you pay closer attention to the wording in routine communications. None is intended to be a veiled reference to any actual company, business, professional, or government agency or communication. Enjoy them if you have the stomach for bureaucratic prattle, overtly snide put-downs, and general silliness but don't look for or strain to find hidden meanings in them. A phone company's new lottery system might double or halve your month's bill. A utility company offers extra high-power electricity at a special price. The police respond to claims of a Leprechaun harmed in the town park. Hyper Hal's Autos wants to get into the Guinness Book of Records. The mayor reacts to the man who chopped up a city park bench. A pharmacist answers whether someone could be slipping you ugly pills. A pet supply company explains a rumor of a dead whale in their warehouse. A daily newspaper unable to deliver it for a week is charging subscribers anyway. A local TV station will tape fake robberies to have good video for reports. A movie theater responses to a demand for a refund two weeks after the visit;

Preston Bailey, one of the US' top event designers and a leading figure in his industry, answers questions on business. In an engaging advice-column format, he offers his guidance on the questions he is asked most frequently.

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

1. Provides a simple guide for geomatics engineering projects using recent and advanced technologies. 2. Includes new content on spatial data collection using GIS, drones, and 3D digital modeling. 3. Covers professional standards, professional and ethical responsibilities, and policy, social, and environmental issues related. 4. Discusses project planning including scheduling and budgeting. 5. Features practical examples with solutions and explains new methods for planning, implementing, and monitoring engineering and mining surveying projects.

Katie is afraid of the bear that lives under the stairs in her house, until they exchange letters and she finally gets to meet him.