Customer Knowledge Management: People, Processes, and Technology
Title | Customer Knowledge Management: People, Processes, and Technology PDF eBook |
Author | Al-Shammari, Minwir |
Publisher | IGI Global |
Total Pages | 386 |
Release | 2009-03-31 |
Genre | Computers |
ISBN | 1605662593 |
"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Customer-Centric Knowledge Management
Title | Customer-Centric Knowledge Management PDF eBook |
Author | Minwir Al-Shammari |
Publisher | Information Science Reference |
Total Pages | 315 |
Release | 2011-07-01 |
Genre | Customer relations |
ISBN | 9781613500910 |
"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher.
Aligning People, Process and Technology in Knowledge Management
Title | Aligning People, Process and Technology in Knowledge Management PDF eBook |
Author | Stephanie Barnes |
Publisher | |
Total Pages | 140 |
Release | 2011 |
Genre | Knowledge management |
ISBN | 9781907787546 |
Customer Knowledge Management
Title | Customer Knowledge Management PDF eBook |
Author | Silvio Wilde |
Publisher | Springer Science & Business Media |
Total Pages | 152 |
Release | 2011-01-04 |
Genre | Business & Economics |
ISBN | 3642164757 |
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.
Encyclopedia of Knowledge Management, Second Edition
Title | Encyclopedia of Knowledge Management, Second Edition PDF eBook |
Author | Schwartz, David |
Publisher | IGI Global |
Total Pages | 1652 |
Release | 2010-07-31 |
Genre | Computers |
ISBN | 1599049325 |
Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Title | Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Total Pages | 2254 |
Release | 2014-12-31 |
Genre | Business & Economics |
ISBN | 1466673583 |
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Title | Customer-Centric Marketing Strategies: Tools for Building Organizational Performance PDF eBook |
Author | Kaufmann, Hans-Ruediger |
Publisher | IGI Global |
Total Pages | 675 |
Release | 2012-11-30 |
Genre | Business & Economics |
ISBN | 1466625252 |
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.