Develop deeper cultural intelligence to thrive in a globalized world. Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world. Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader. The book addresses questions such as: What are the challenges for leaders from different regions as they move into onto the global stage? Why are Americans so positive? Why is China a world leader in manufacturing and India in IT? Why do overseas firms struggle in the U.S. market place? What are the emotional forces driving current events in the Middle East? Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world’s distinct societies. Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions’ cultural DNA influences: Its economic and political institutions. People’s underlying consumer psychology. The soft skills needed to lead in that environment. How to best release people’s potential. The issues that need to be managed to anticipate and solve problems before they arise Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.

Develop deeper cultural intelligence to thrive in a globalized world. Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world. Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader. The book addresses questions such as: What are the challenges for leaders from different regions as they move into onto the global stage? Why are Americans so positive? Why is China a world leader in manufacturing and India in IT? Why do overseas firms struggle in the U.S. market place? What are the emotional forces driving current events in the Middle East? Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world’s distinct societies. Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions’ cultural DNA influences: Its economic and political institutions. People’s underlying consumer psychology. The soft skills needed to lead in that environment. How to best release people’s potential. The issues that need to be managed to anticipate and solve problems before they arise Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.

This volume describes research in computational design which implements shape grammars or space syntax for morphological analysis, applying these scientific and rule-based methodologies to cultural aspects of the field. The term ‘cultural DNA’ describes the effort to explore computational design from the perspectives of a meme, a socio-cultural analogy to genes. Based on the 1st Cultural DNA Workshop, held at KAIST, Daejeon, Korea in 2015, the book considers whether there is such a thing as a ‘cultural DNA’ common throughout various domains, and if so how computer-assisted tools and methodologies play a role in its investigation. Following an introduction covering some fundamental theories of cultural DNA research, part two of the book describes morphological analysis in architecture, with examples from Malaysia and China. Part three then moves up to morphological analysis at the urban scale, including discussion of morphological evolution in France, development of a model Korean city, and introducing a rule-based generative analysis approach for urban planning. Part four considers methods for analysing the DNA of other cultural artefacts such as online games, novels, cars, and music, and part five introduces the tools under development that aid morphological cultural DNA research including topics about shape grammar, building information modeling (BIM), cultural persona, and prototyping. The book will be of significant interest to those involved in the cultural aspects of urban and architectural design, cultural informatics and design research.

"The DNA Mystique is a wake-up call to all who would dismiss America's love affair with 'the gene' as a merely eccentric obsession." --In These Times "Nelkin and Lindee are to be warmly congratulated for opening up this intriguing field [of genetics in popular culture] to further study." --Nature The DNA Mystique suggests that the gene in popular culture draws on scientific ideas but is not constrained by the technical definition of the gene as a section of DNA that codes for a protein. In highlighting DNA as it appears in soap operas, comic books, advertising, and other expressions of mass culture, the authors propose that these domains provide critical insights into science itself. With a new introduction and conclusion, this edition will continue to be an engaging, accessible, and provocative text for the sociology, anthropology, and bioethics classroom, as well as stimulating reading for those generally interested in science and culture.

**INSTANT NEW YORK TIMES BESTSELLER** In the vein of Mary Beth Keane’s Ask Again, Yes and Cynthia D'Aprix Sweeney's The Nest, Tracey Lange’s We Are the Brennans explores the staying power of shame—and the redemptive power of love—in an Irish Catholic family torn apart by secrets. When twenty-nine-year-old Sunday Brennan wakes up in a Los Angeles hospital, bruised and battered after a drunk driving accident she caused, she swallows her pride and goes home to her family in New York. But it’s not easy. She deserted them all—and her high school sweetheart—five years before with little explanation, and they've got questions. Sunday is determined to rebuild her life back on the east coast, even if it does mean tiptoeing around resentful brothers and an ex-fiancé. The longer she stays, however, the more she realizes they need her just as much as she needs them. When a dangerous man from her past brings her family’s pub business to the brink of financial ruin, the only way to protect them is to upend all their secrets—secrets that have damaged the family for generations and will threaten everything they know about their lives. In the aftermath, the Brennan family is forced to confront painful mistakes—and ultimately find a way forward, together.

The past few years have witnessed a revolution in our ability to obtain DNA from ancient humans. This important new data has added to our knowledge from archaeology and anthropology, helped resolve long-existing controversies, challenged long-held views, and thrown up remarkable surprises. The emerging picture is one of many waves of ancient human migrations, so that all populations living today are mixes of ancient ones, and often carry a genetic component from archaic humans. David Reich, whose team has been at the forefront of these discoveries, explains what genetics is telling us about ourselves and our complex and often surprising ancestry. Gone are old ideas of any kind of racial âpurity.' Instead, we are finding a rich variety of mixtures. Reich describes the cutting-edge findings from the past few years, and also considers the sensitivities involved in tracing ancestry, with science sometimes jostling with politics and tradition. He brings an important wider message: that we should recognize that every one of us is the result of a long history of migration and intermixing of ancient peoples, which we carry as ghosts in our DNA. What will we discover next?

Who is a Native American? And who gets to decide? From genealogists searching online for their ancestors to fortune hunters hoping for a slice of casino profits from wealthy tribes, the answers to these seemingly straightforward questions have profound ramifications. The rise of DNA testing has further complicated the issues and raised the stakes. In Native American DNA, Kim TallBear shows how DNA testing is a powerful—and problematic—scientific process that is useful in determining close biological relatives. But tribal membership is a legal category that has developed in dependence on certain social understandings and historical contexts, a set of concepts that entangles genetic information in a web of family relations, reservation histories, tribal rules, and government regulations. At a larger level, TallBear asserts, the “markers” that are identified and applied to specific groups such as Native American tribes bear the imprints of the cultural, racial, ethnic, national, and even tribal misinterpretations of the humans who study them. TallBear notes that ideas about racial science, which informed white definitions of tribes in the nineteenth century, are unfortunately being revived in twenty-first-century laboratories. Because today’s science seems so compelling, increasing numbers of Native Americans have begun to believe their own metaphors: “in our blood” is giving way to “in our DNA.” This rhetorical drift, she argues, has significant consequences, and ultimately she shows how Native American claims to land, resources, and sovereignty that have taken generations to ratify may be seriously—and permanently—undermined.